英语论文网

ion. Excellent advertising language is vivid, humorous, interesting, meaningful and endless after-taste, which wraps the commodity in ardent emotion so as to make people feel a concern and a tender feeling. However, common and disgusting advertising language in the choice of words is mechanical, monotonous, repetitious and wordy, more utilitarian and untrue, which exaggerates excessively the fact and misleads the consumer. It can be concluded that it is easy to create the language, but it is not easy to create the excellent advertising language.

Ⅰ.Speech Act Theory

Speech act theory is one of important contents of current pragmatics, and is an important research topic in pragmatics. Pragmatics may be defined as the study of language in use, which is a new field in linguistics. Speech act theory is the first major theory in the study of language in use. It i本论文由英语论文网www.51lunwen.org整理提供s mainly put forward by John Langshew Austin in 1962, who is a philosopher in England, and John J. Searle in 1969, who is a linguist and a philosopher in America. Speech act theory gradually changes into the key contents of modern pragmatics through Searle’s elaboration and development. Meanwhile, Searle put forward the indirect speech act. Austin and Searle and some other researchers of speech act theory change direction of linguistic research from the sentence structure itself to meaning, intention and social function of sentence expression, thereby highlighting the social function with language doing something or saying something. Speech act theory makes the scholars change direction from grammatical or linguistic form to speech function, and make many researches change direction from linguistic knowledge to social function.

A. Speech Act
The concept of speech act makes the people realize that if the hearer wants to comprehend really the utterance, it is beyond enough to determine the true and false meaning of sentence only to depend o本论文由英语论文网www.51lunwen.org整理提供n the analysis of sentence structure and logical semantic meaning because the utterance itself is an action.

1. Definition of Speech Act
To analyze the language from the aspect of syntax and logical- semantic meaning, speech act only solves the “of saying something”. However, from the aspect of the use of language speech act may solve the “in saying something”. Speech act not only refers to the “of saying something” and the “in say something”, but also the “by saying something” which means the influence and consequence of what the “of saying something” and “in saying something本论文由英语论文网www.51lunwen.org整理提供” bring to the language.

2. Feature and Expression Method of Speech Act
The feature of speech act is that the speaker does an action or a few mentioned actions through saying a word or a few words. The realization of these actions may bring some consequences to the hearer. The expression method of speech act is to express speech act through logical—semantic meaning, syntactic structure, contextual information and emotional meaning and so on.

B. Austin’s Speech Act Theory
In the book of How to Do Things with Words, Austin (1962) by himself divides performatives, and distinguishes performatives from constatives so as to overthrow the traditional opinion which the true or false condition of logical semantic meaning is the core of language comprehen本论文由本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。