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sn't sound bad either; it's just a less offensive way of saying a student is slow or stupid. And if a student cheats in class, the teacher would rather say "He depends on others to do his work".
3.2 Adverse Effect
Euphemism is not the roles of social communication are reflected in its favorable aspects. When euphemisms are not properly used, it was like a wolf dressed in sheep's clothing, as people can not see things about the inherent nature of being the ugly hidden in a beautiful, covered up the truth. Adverse effects of euphemism in the following two aspects.
3.2.1 Disguise Function
Since euphemisms often express something in an implicit and roundabout way, sometimes this may cause ambiguity and people may feel confused about them. So, politicians, statesmen and businessmen always make full use of this feature to mask the reality, exonerate their guilt and raise high the quality of their goods, thus making euphemisms have the disguise function. The primary feature of euphemism here is to numb the public without telling a downright lie yet to get an almost equally desirable response. Therefore, "industrial climate" means "dispute between employer and employee". And an economic crisis is another subject for euphemism. The prewar word "slump" was soon replaced by "depression", then by the word "recession". Now "recession" is replaced by "downturn". Besides, war is a fertile time for language. Governments need euphemisms to persuade people to put up with the sufferings of war. Therefore, attack is active defense; the aggressive action is pre-emptive action; surprise attacks against enemies are now termed pre-emptive strikes. To retreat is to retire to prepared positions or to break off contact with enemy. To take out a city is to blast it to destruction. To conclude, euphemisms are widely used by human beings in the communication. They are products of social language and also embodiments of culture. "Euphemisms are to the tongue what Novocain is to the gums." No doubt, the urge to speak euphemistically is a universal trait, but varying in scope and motive with different circumstances. Euphemism, as a sociolinguistic phenomenon, as well as a figure of speech, really well performs some social functions. They contribute a lot to the social communication of human beings. And it will surely take on a new look with the development of society.
3.2.2 Deceptive Function
Commercial activities is to produce another piece of euphemism fertile soil. Such vague euphemisms, there is considerable deceptive. Many businesses will often help to beautify your euphemism of goods to attract consumer interest and inspire their desire to purchase in order to enable them to profit. For example, some airlines to meet passenger's vanity and self-esteem and change the title of the cabin. "First Class" was renamed as the "Deluxe Class"; "Second Class " was renamed as "Business Class";"Third Class"has been renamed as" Business Class or Economic Class. " The skin cream as a skin food; to second-hand furniture as the antiques; the cheap is said to economy and budget.

IV. Euphemism Caused by Communication Short-circuit Phenomenon and the Reasons
Linguistic philosopher Grice that the United States, people are always co-verbal communicatio