英语论文网

view. It may be defined as a communicative means, a measure for marketing, an activity with economic and social purposes,  or  a  process  reflecting  public  relations  and  so  on.  To  make  a  possible research  in  later  part,  a  working  definition  of  advertising  given  by  William  (1989)  is used  here,  namely,  “Advertising  is  the  non-personal  communication  of  information, usually paid for and usually persuasive in nature, about products, services, or ideas by identified sponsors through various media” (5). This definition is rather comprehensive because  it  has  pointed  out  the  profitable  nature,  persuasive  function  and  media-based communication ways of advertising.  
.......

Chapter Two  The Theoretical Foundation — Construction Grammar  

2.1 Construction Grammar  
Since  1980s,  the  Cognitive  Linguistic  has  gradually  become  a  popular  topic among  the  whole  linguistic  field.  As  one  of  its  important  branches,  the  study  on Construction  Grammar  has  attracted  tremendous  attention.  Until  now,  there  are  four research  schools  of  construction  grammar,  which  are  considered  as  respectively matured  ones.  The  representatives  of  them  include:  Fillmore  and  Kay,  Lakoff  and Goldberg,  Langacker  and  Croft,  whose  research  work  have  played  a  significance  role in the developments of Construction Grammar theory. Fillmore and Kay’s Construction Grammar  As  pioneers  of  construction  grammar,  Fillmore  et  al.  studied  on  idiom’s irregularity  by  taking  “let  alone”  as  an  example  in  1988.  Their  work  has  “suggested that an explanatory model of grammar will include principles whereby a language can associate  semantic  and  pragmatic  interpretation  principles  with  syntactic configurations larger and more complex that those definable by means of single phrase structure  rules”  (501).  The  “configurations”  associated  with  semantics,  syntactic  and pragmatic  factors  can  be  considered  as  constructions.  Thus,  they  opens  the  study  of construction grammar with the proposal of the concept of construction. Later in 1999, Fillmore  and  Kay’s  paper  named  Grammatical  Constructions  and  Linguistic Generalizations:  The  “What’s  X  Doing  Y?”  Construction  has  studied  the  example happened  occasionally  in  a  restaurant,  by  which  the  writers  shows  their  opinion  that both irregular constructions and general constructions sho本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。