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uld be treated equally.  
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2.2 Discourse Construction Grammar
Discourse  Construction  Grammar  (DCG)  is  developed  to  cover  the  shortage  of Construction Grammar’s only focus on sentence level of language phenomena. And its development  should  mainly  contribute  to  the  two  leading  figures’  hard-work  in  this researching filed, that is, Ostman and Yuan Ye. In the following section, the author will focus on their viewpoints.Ostman is the first linguist who proposes the notion of ‘construction discourse’. In the prolegomenon of Construction Discourse, he mainly argues that “certain ‘discourse pattern’  represent  conventionalization  of  specific  linguistic  properties,  which  places them  on  an  equal  footing  with  the  conventionalized  pattern  known  as  ‘grammar’,  at least  with  respect  to  capturing  speakers’  knowledge  of  a  language  as  a  symbolic system” (2005). The extension to research at the discourse level is essential to the development of Construction  Grammar  so  that  it  can  be  a  theory  of  language  instead  of  being  only  a theory  of  grammar.  Competing  with  other  full-scale  theory  of  language,  like  the systemic-functional approach of Halliday, it has the limitation for the reason that other approaches  have  taken  the  discourse  into  consideration  at  the  very  beginning  and believed  it  plays  an  important  role  in  deciding  the  meaning  at  sentence  level  and below.  Thus,  it  is  necessary  for  Construction  Grammar  to  take  a  move  beyond  the sentence.  To  further  explain  this  necessity,  Ostman  provides  the  supports  from  four aspects.  Firstly,  much  of  discourse  is  conventionalized,  and  this  is  accord  with  the basic notion of constructions which are seen as conventional associations of form and meaning. Since the units below the sentence like morphemes and words are acceptable as  constructions,  there  is  no  reason  to  not  consider  discourses,  which  are  longer stretches  of  language,  as  acceptable.  Secondly,  discourse  is  not  in  opposition  but complementary  to  syntax.  
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Chapter Three   Analysis On Intertextuality in Commercial Advertisements ........ 36 
3.1 Discourse Construction Coercion: An Interpretation to Specific Intertextuality ......... 36
3.1.1 Citation of Idioms ........ 36 
3.1.2 Citation of Famous Speeches .... 41 
3.1.3 Citation of Literary Masterpieces ..... 43 
3.2 Discourse Construction Coercion: An Interpretation to Generic Intertextuality .....本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。