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.... 47 3.2.1 Story ........ 48 
3.2.2 Dialogue ......... 50 
3.2.3 Children’s Folk Rhymes ..... 52 
3.2.4 Other Forms .......... 54 
3.3 Discussion and Findings .... 58 

Chapter Three  Analysis on Intertextuality in Commercial Advertisements 

Intertextuality  can  be  classified  into  specific  intertextuality  and  generic intertextulaity  according  to  professor  Xin  Bin’s  opinion.  In  his  work  named Intertextual  Analysis  in  Discourse  from  the  Functional  Perspective  (2000),  he  points out that this classification is better for discourse research whether from the viewpoint of  readers  or  analyst.  The  author  has  adopted  this  classification  considering  the convenience  it  brings  to  the  following  analysis.  Thus,  with  the  discourse  construction coercion  framework,  this  part  focuses  on  the  analysis  of  commercial  advertisement discourses with specific intertextulaity or generic intertextuality, making clear that why intertextuality exists and how it works to help realize persuasive function. And whether there  is  some  differences  in  the  way  the  two  kinds  of  intertextual  discourses  work deserves further research.  

3.1  Discourse  Construction  Coercion:  an  Interpretation  to  Specific Intertextuality 

According to Xin Bin, in a text with specific intertextuality, there are some cues of  other  individual  writing  subjects,  which  include  idioms,  famous  speeches,  literary masterpieces  and  so  on.  Then,  in  the  following  parts,  these  subcategories  of commercial  advertisements  with  specific  intertextuality  will  be  analyzed  under  the framework  of  discourse  construction  coercion,  to  reveal  how  they  realize  the persuasive  function  in  a  particular  way  that  may  be  different  from  those  with  generic intertextuality. 

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Conclusion

Researches  on  intertextuality  in  commercial  advertisements  are  worthy  of scholars’  everlasting  efforts.  Intertextuality  is  not  only  a  universal  phenomenon  in literary  field,  and  its  usage  in  practical  discourses  has  put  it  in  a  more  prominent position  in  the  field  of  discourse  analysis.  The  present  research  just  focuses  on intertextuality in commercial advertisement discourses, aiming to observe it deeply on how it works under the framework of discourse construction coercion. This theoretical framework originat本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。