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ta and the discourse process at the end of this chapter.

4.1 Health experts’ identity construction in dynamical choice-making

In light of Verschueren, the use of language actually is the process of choice-makingcovering any level of linguistic forms. The variability of health experts’ identity constructionmeans health experts play different roles flexible in the process of linguistic choice making forthe purpose of achieving the intentions of the current communication. As to negotiability, itwill take consideration into the influence of social elements and psychological elements basedon highly flexible strategies and principles. So variability offers the possibilities of choice,while strategies are provided by negotiability, on which are both based, adaptability enablehealth experts to have a choice-making negotiability from various possibilities so that meetcommunicative needs.

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Conclusion

This study mainly explores the dynamics of identity construction by adoptingVerschueren’s linguistic adaptation theory. It states the variability, negotiability andadaptability of health experts’ identity construction and analyzes dynamical meaninggeneration of identity construction. This chapter concludes what the major findings in the study.It also shows its limitations as well as the suggestions for the further study on identityconstruction.Identity construction is considered as a dynamical process with the aid of languagechoice-making and adaptation to the context which influenced by the three properties oflanguage use (variability, negotiability, adaptability), the contextual correlates the three world(the mental world, the social and physical world). In all the analysis, it can be found that healthexperts are usually to present their authentic identity by choosing the professional language todescribe medical knowledge, to show their identity of companion by choosing friendlylanguage to create the private and imitate space, and to perform the role of the smart seller bychoosing sincere language to promote the instant effect and preferential price of medicine. In aword, the experts’ roles in the program act as different function to reach particularcommunicative intention. The flexible contents of speech are easy for health experts to adjustthe relations among the audiences and to avoid conflicts or embarrassing situation, whichmakes the program relaxing with harmony.
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The reference (omitted)
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