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Basis of Assessment
Markers are required to put comments in all the sections  Weighting
%
Distinction shown in brackets ( )
Presentation and Style
Marker’s comment/s

 10 (7)
Evidence of Reading/Application of Theory
Marker’s comment/s

 30  (21)
Logical Development of the survey instrument
Marker’s comment/s

 30 (21)

Development of Insight and innovative approach (B4)
Marker’s comment/s

 20 (14)
Summary or Conclusion (B5)
Marker’s comment/s

 10 (7)
Markers:  Please note marks must be put on spreadsheet and not on this cover sheet.

 Students:  The mark for this assessment will be available on the SOM website

Example of an Outline of Assignment 1
This is only an example. 

1. Title Page
2. Contents List
3. Introduction
 Summarise what the assignment is about, and state what the following sections will cover.  State the research problem.

4. Sections which cover the following:
a. Background to the chosen brand – only the relevant essentials.
b. *Theory sections which cover both branding and lifestyle – only  include relevant *concepts, although you may wish to include some alternative but relevant models. Re-state the research problem as part of the discussion.

5. Development of hypotheses – based on the literature section.   *Identify the IV and DV.  Show how the variables relate to the literature.  You could provide a table to show the link between the literature, the sources, the variables, and the items on the questionnaire.

6. *Development of the questionnaire.  *Justify the development of the questions and items.   Discuss each section of the questionnaire, and present the whole questionnaire.

7. *Scales and *types of data – discuss this in the context of your questionnaire. How will you calculate the scores?  What *kind of data are you collecting etc. 

8. Discuss the *dissemination of the questionnaire (e.g. online) – how will it be distributed, and why have you chosen this method.

9. Summary – summarise of the purpose of the study, and outline the rationale for constructing the questionnaire, and make recommendations for carrying out a pilot study. 

* These topics should be supported with references to sources e.g. text books and journal papers.