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1 Introduction
1.1 Research area and background of the project
Since the reform and opening-up, especially from 1990s, the economy of China is keeping on high-speedy grow thing. In 2007,the GDP of China reached 1,233.7 Billion U.S. dollars , and the market scale of domestic consumption demand was 492.8 Billion U.S. dollars. China has become one of the largest consumption demand markets in the world. With the economy rapidly expanding and the market 英国市场类essay代写further opening-up, the market scale of domestic consumption demand of China will be continually extending(Dima, Museteseu et al. 2008). The essence of market entry is that it can make the essential factors such as land, capital, labor and technology that enterprise owns freely move in different markets, different regions and different industries under profit induces. Theory tells us that entry into an industry can facilitate adjustment to change in demand and input prices, increase competition, and put pressure on existing firms to operate as efficiently as possible. In considering the determinants of entry, it is necessary to think about factors that make entry difficult and factors that increase the incentives for entry. The role of entry shows that it promotes the effect of resource allocation through realistic and potential entry and makes the incumbent firms feel pressure that comes from new entrant.

1 Introduction
1.1 Research area and background of the project
1.2 Research objectives
2 Literature Review
1.1 Introduction
1.2 The definition of entry barriers
1.3 The theory of entry barriers
1.3.1 the traditional industrial organization theory
1.3.2 Chicago School
1.3.3 Austrian School
1.3.4 no barrier theory
1.3.5 China's theoretical circles SCP paradigm and the introduction of research results
1.3.6 EBay in China
3 Methodology
3.1 Introduction
3.2 Research Philosophy
3.3 Research Method
3.4 Data Collection Design
1.3.7 Secondary data design
1.3.8 Primary data design
3.5 Data Sampling
3.6 Data Analysis Process
3.6.1 Chi-Square Analysis
3.6.2 T-test Analysis
3.7 Research limitations
3.8 Summary
4 China's competitive market entry barriers to industry analysis
4.1 market competition and entry barriers 
4.2 Analysis of Network marketing essay代写 trade barriers to entry

5 Summary, Conclusion and Recommendations
4.1 Overview
4.2 Conclusions
4.3 Recommendations
References

References

Amy, L. E. (2009). "eBay seller trying to make $280 off yearbook with Casey Anthony photos: A yearbook showing Casey Anthony at Colonial High School is for sale on eBay." McClatchy - Tribune Business News.
Ben, M. (2009). Home in Md. searched for counterfeit NFL gear being sold on eBay. The Daily Record.
Blythe, L. (2009). "Seattle foundation puts ferry up for sale on eBay." McClatchy - Tribune Business News.
Claire Cain, M. (2009). EBay Plans to Ride PayPal Business to Greater Profit. New York Times: B.8.
David, B. (2009). The Count: Forget Home Runs, Which All-Stars Rule eBay? Wall Street Journal: D.8.
Dima, A., R. Museteseu, et al. (2008). The Anti-Competitive Effects of Entry Barriers on the Market: The Case of the Romanian Tobacco Industry. 10: 113.
Douglas, M. (2009). "EBay's Turnaround Is Taking Root." 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。