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Generally refers to a group with the same or similar hobbies or who has some experience of the knowledge and skills of professionals through a variety of electronic networks, e-mail, instant messaging software case, news groups, chat rooms or forums manner combined into one community, allow participating members to communicate, communicate, share information.

(2) the value of the virtual community marketing

网络消费群体的年龄特征以及他们的主动性的增强和网络环境的公开公平性，使得人们对虚拟社区的需求越来越大。台湾元智大学网络社会学教授罗家德先生认为，虚拟社区网站要比一般的门户网站更吸引人。

Age Characteristics of the network of consumer groups and their initiatives to enhance and open network environment fairness, making it the virtual community growing demand. Yuan Ze University in Taiwan, Professor of Sociology Mr. Luo Jiade network that virtual community portal site than the general more attractive. There is not much information available on the website inquiry, but that it is able to interact with people together, provide a good communication and publication of social enterprises in the virtual community garden long-term accumulation, access to a wealth of members of the old son of a member lifestyle, consumer style, hobbies, key skills and general revenues will have a considerable understanding. Such an interactive platform make it easier for consumers to generate loyalty to the enterprise, but also to meet the networking needs of consumers seeking fun.

(3) the implementation of a virtual community marketing

定期更新社区的服务和内容，始终保持社区内永远有新鲜、有趣、热闹的事情发生，让成员每次进入都有新鲜感。
第一，将成员发表的原创精华帖放在社区的显眼位置，供社区其他人浏览和评论。
第二，记住成员的生日，每天在社区的固定位置向该天的“寿星”祝贺，并以社区的名义发送电子贺卡或赠送礼物。

Regularly updated community services and content, and always maintain the community will always have fresh, fun, hilarious things happen, so that members of each entry has a freshness.
First, the members of the original essence of posts published in a prominent position in the community, for others in the community to browse and comment.

Second, remember that member's birthday, a fixed position in the community every day to the day of the "birthday" congratulations, and the name of the community to send electronic greeting cards or gifts.
Third, often in community organizing activities to encourage members to participate, according to the performance of the election in the community and community-star reward.

Fourth, the community website launched a new service or product, a discount to members of the community, the community paid services provided to give members a discount.

In addition, companies need to pay attention to their construction sites, theme, reflected in the structure and background of their own unique side. The use of experiential marketing will consumers feel and experience combined on the page will be text, images, animation, music and other elements of integration, provide navigation support, site structure and links to other sites, BBS, Chat and entertainment columns, so that consumers easily browse, role-playing, smooth purchase and entertainment in one. Can induce consumers to buy with resistance, which means that con本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。