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urchase at various price and under the assumption of the best quality)

iii. Collect information on the variables of the target market;
iv. Analyze the data of variables, and research on the market segmentation;
Usually，at the beginning, the development of new products will not focus on the whole market, and it is of prime importance to make suitable market segmentations and select the target market.
v. Analyze conditions of future market under various assumptions on purpose to be more specific on the possible changes of the product under the uncertain environment in the coming future, similarly to the sensitivity analysis;
vi. Forecast the commercial potential and market penetration;
According to quantitative methods in forecasting, there are two methods illustrated for reference: the simulation method and diffusion Model (Tseng, 2008). The simulation method means to find a similar product as a reference the calculation of market penetration. Take the smart mobile phone as an example. The traditional cell phone can be regarded as a kind of similar product and the commercial potential of the traditional cell phone may be utilized as a cross reference to measure the smart mobile phone’s commercial potential. And the data of the traditional cell phone can be read up from its sales over years. Furthermore, when calculating the market penetration of the smart cell phone, some data may be offset by the traditional phone’s, so as to complete the calculation of the commercial potential of the innovation.

As the market penetration is the gradual realization of market potential, and this process will be affected not only by related decisions of the enterprise including marketing, production, research and development and so forth, but also by the conditions of the market and the macro-control system. Therefore, the market penetration forecast is often reckoned as a subjective judgment.
The so-called Diffusion Model is one of more rational ways to measure the market penetration. This method of research consider market penetration a process of interaction between innovation and imitation, In other words, the buyers of new products in the market can be divided into the behaviors of innovative customers and imitators (Van den Bulte and Joshi, 2007 ). Generally speaking, innovative customers are described as the people who try the new products at the beginning of marketing, while the imitators incline to be influenced by other customers’ recognition before follow-up purchase. In fact, most of the market opportunity forecasts adopt a multiple way, and various ways of forecast may assist managers to have deep understanding of future market (Steffens and Murthy, 1992.)

vii. Continue updating data, models of methods, and results of forecast.

Sales Forecast

To have a better understanding of the content of Sales forecast, the procedure-oriented approach, a clearer blueprint for the implementation of sales forecasting activities, is provided to direct operators, and it follows like this:
i. Explore and specify the key factors;

All possible factors may be explored and specified from the product’s concepts, the marketing plan, the respond of relevant parties, buying behavior and so on. Generally, it’s believed that the buyer’s behavior, the competitors’ respond, opinions from industry media, and marketing ability are the impor本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。