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Managing a good, even excellent market performance promises the organisation context to achieve the business success. The role of marketing advances the organisation for effective performance and ensures effective use of resources in marketing and marketing-related activities. One way to assess your organization's performance and to understand what changes to make is through evaluation of market performance. Robert Camp suggests that by using benchmarking to identify and improve "best marketing practices," a company can enhance business performance entirely.

一个管理良好的，甚至是出色的市场表现有望在组织范围内实现商业上的成功。营销的作用推进组织进行有效的表现，确保在营销及市场推广相关活动资源的有效利用。评估组织的绩效，并了解什么样的变化，一种方式是通过市场表现的评价。罗伯特营表明，通过使用基准测试，以确定和完善“最佳营销手法，”一个公司完全可以提高业务绩效。

According to a benchmark study by Aberdeen Group, a Harte-Hanks company, more and more organisations achieving the highest levels of performance from customer marketing and marketing operations have instituted marketing performance strategies and measurement capabilities (Aberdeen Group, 2007).
Today’s marekt for any marketer, it is more complex and competitive. The organisation will found that it is difficult to succeed just depending on productivity oriented performance. In other word, the time has to stop talking about why and what is marketing (Kotler and Kevin, 2006). It needs more focus on how to make marketing performance in any organisation. Recently, the CitySnacks once again assessed the market competition. They strongly suggested that a market division should specially established within organisation. Thus, that is exactly the program emphasizing on.
据一项基准研究由Aberdeen集团，Harte-Hanks旗下的公司，越来越多的企业实现性能的客户营销和营销业务的最高水平已经制定市场营销策略的性能和测量功能（Aberdeen集团，2007年）。
今天市场上的任何营销，更为复杂和竞争激烈。该组织将发现，很难仅仅依赖于生产力导向的绩效成功。换句话说，时间是停止谈论为什么，什么是市场营销（科特勒和凯文，2006）。它需要更多的精力放在组织中的营销业绩。近日，小吃城再次评估市场竞争。他们强烈建议，市场分工应专门组织内建立。因此，这正是该计划强调的。

2 Current market situation for CitySnacks Restaurants

2 城市小吃餐厅目前的市场形势

CitySnacks Restaurants
City Snacks provide most fast food in most UK city centres and become a popular pleasure food group. Over the last four years’s expansion, this restaurant has shown a rapid growth once a upon a time with 140 outlet restaurants nationwide. CitySnacks offer various fast food meals from the breakfast to mid-evening with high quality and standardised hamburger and pizza house offers. However, the market competition is intense in UK’s restaurant industry from local hotels, coffee shops and supermarkets. Marketing performance becomes a key elements to continually improve the organisational performance.
Current market situation for CitySnacks
CitySnacks provides a very diversity of fast foods range from breakfast through mid-evening. In UK, this restaurant depends on its higher perceived quality bracket and gain a wide mix of consumers including officers, businessmen, service workers and shoppers and families, as well as childrens and tourists. The consumers’ valued hamburger and pizza are welcomed. Recently, CitySnacks successfully became a very member of Pleasuure本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。