英语论文网

tiple industries companies launch a large investment on loyalty program, which leads to a question: Does loyalty scheme really work (Rakesh, Sapna; Khare, Arpita, 2009)? In short, the answer is, of course, effective. Correct implementation of customer loyalty program can provide significant long-term interests in the field of difference between products and services, the rate of customer retention and the rate of profitability (Oslash Helgesen, 2006). On the one hand, Loyalty scheme can get better understanding of customer. Company can obtain detailed information with the customer's permission by implementing loyalty scheme.(Oracle Corporation, 2006)On another hand, loyalty scheme can keep the rate of customers. Good design of loyalty scheme can maintain the retention rate by increasing the "conversion cost" of member (Duarte B. Morais; Michael J. Dorsch; Sheila J. Backman, 2005).
Although some companies have successful implementation scheme, many companies have not reached their expectations (Lisa O’Malley, 1983). Generally speaking, the obstacles of hindering the company to implement loyalty scheme have two: wrong strategy and improper technology. And at last, these limitations will lead to the high cost and low efficiency of loyalty program (Mark Wendlandt, Ulf Schrader, 2007).
 
5.1 Conclusion  结论

This essay is to evaluate the influence of brand image and customer loyalty in car marketing. Brand is an evaluation and cognitive of the enterprise and its products’ quality, perfect after-sales service, an excellent cultural values and good management results. It is the trust of consumers built by business and managers putting a huge human resources, material and even long-term hard work of several generations. Quality is the essence of the brand and the life of the brand. Service is an important support for the brand, an integral part of the goods, and the focus of market competition. Cultural value is the brand's meaning, the unity of social material form and spiritual form and the combination of modern consumer psychology and cultural values.
The first questions study the relationship between brand image and customer loyalty. When a customer intends to buy a product or service with a certain brand, finding it to be out of stock, will walk out of the store to buy it elsewhere ( Kotler 2003). Brand value originated from customer loyalty. If the brand image has its asset, it has its value. Under the conditions of market economy, the value of the brand holds on the relationship between goods or services and customer. If the brand of the enterprise is a kind of intangible assets, so its value comes from the purchase behavior on the basis of brand loyalty of target customer ( Anca E. Cretu, Roderick J. Brodie, 2009). However, there are many misconceptions in the current concept of our brand. Good management can ensure the success of the brand. The successful of brand management rely on successful brand creation, development, innovation. They are the basis for the healthy growth of the brand.
 
 
The second is to learn the benefits from brand image and customer loyalty in car industry. Brand is an evaluation and cognitive of the enterprise and its products’ quality, perfect after-sales service, an excellent cultural values and good management results. It is the trust of consumers built by business and managers putting a huge 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。