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paper boxes, without drive-thru windows, without the different restaurants making the same food the same way in almost every Britain city and town. Those are true value meals, with each transaction and low prices on the menu disguising the real costs of the fast food.
1.4 The future development trend of Chinese fast food industry
Food is driving Chinese food consumption as a kind of important power for the increase in consumer demands. Among them, the fast food industry as a new power is emerging. Many entrepreneurs chose fast food trade, because they see the development of fast-food status. So what is the future of China's fast-food industry and what will be its development trends?
In the last few years, China’s fast food industry has experienced some hardships: this industry has developed from disorder to order, from start to maturity. Meanwhile some experts pointed out that because the Chinese people’s eating habits and long-term development of the irresistible delicious Chinese food, although Western fast food has a good development, the trend of the future will continue to be dominated by Chinese fast food. Investigation shows, in Chinese fast food market, 78.9% people choose Chinese fast food restaurants, 21.1% people choose is western fast-food restaurants. This is no doubt shows the potential development Chinese fast food industry whether in China or abroad. Recently, a "food and beverage industry in China 2009-2013 development plan," said “China's catering industry in general is still small, scattered, weak state, 90% of the catering business for small businesses. In 2007 the 100 largest turnovers of catering enterprises accounted for only 8.5% of the entire food and beverage market with world-renowned food and beverage companies, the Chinese well-known catering company, firm size, profitability, management and experience gap between the larger, showing a low level of industrialization of the poor development situation.”[7]

Conclusion
In conclusion, although Western fast food restaurants exist around the UK and develop rapidly, there are many chances for Chinese fast food to expand in this nation or in Portsmouth. At present, Chinese fast food industry has paid great attention to the establishment of the brand and the expansion of the scale of the enterprise. Through the chain and franchise and many other kinds of ways, China's catering industry is actively in overseas market. Western fast food is given priority to, KFC, McDonald's, and pizza hut and so on, they take over the main market, but Chinese fast food will vigorously be able to compete with "the favored". With China's special features and high-quality service, the catering industry has a bright future in the coming years. China's fast food industry will be diversified developed, internationalization will be speeded up, and green food will become fashion.

Chapter Two: Methodology

This chapter is to introduce the method which has been used in the project and the process to select the data. The difficulties and limitations will be also included. Several parts consisting of data collection method, Selection of data, Structure of questionnaires and difficulties and limitations will be presented as following.
2.1 Data collection method
This study, it will be used the questionnaire as the primary data collection, as a r