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aracteristics of Chinese fast food. A hamburger contains all the necessary to ensure human health and nutrition that Chinese fast food should pay attention to in the process of development.
Stick to Chinese characteristic, and reduce prices. Chinese fast food low price features with competitive price, owe to the results of the comprehensive effect, such as quality, dining time limit, food service efficiency, dining environment, health conditions, and other factors.
Fast food focuses on the value of time in people’ psychology. As we live in a fast-paced life style, people pay more and more attention on timesaver and the time value has been under the request. In order to meet the needs of people saving time from the contracted meal way, fast food restaurants’ remarkable characteristic is reflected in the "fast", so the main demand is appeared as: time consuming, convenient, dining short and trade contracted. Therefore, Chinese fast food should develop the competitive features: “fast”. No matter how many consumers there are facing repast, the operators of the Chinese fast food must make a strict time consuming to avoid consumer waiting for too long, this is attributes of Chinese fast food and the fatal method to survive.
Notes:

1. ^ Café de Coral Information Page
2. ^ Café de Coral corporate site
3."Café de Coral’s Introduction of 4G Design Concept Creates a New Era in Hong Kong’s Fast Food Industry". 2006-02-05.
4. ^ a b Café de Coral History - 21st century
5. Eric Schlosser (1998) Fast-Food Nation: The True Cost Of America's Diet 
   Part One. Part Two
6.  Fast-food industry in the future development trend analysis  Number of visits:25.  July 14, 2011,1
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