l the boring; therefore, the general questionnaire is short, also can not be further and reasonably discussed a problem;
And in this project, a special age level was surveyed, and most of them are students in Portsmouth, so the result only represents part of people’ opinions, which means that more questionnaires should be made in the future.
Chapter Three: Results and Findings
The purpose of this chapter is to present the results that after collecting the data from the questionnaires which has been finished by respondents.
The following figure presents the frequency of the respondents going to Chinese fast food restaurants. 10 percent of the respondents go to Chinese restaurants frequently, and about 79 percent of the respondents expressed that they go to Chinese restaurant occasionally. 18 percent of the respondents have Chinese fast food seldom, and only 2 percent of the respondents never tried Chinese fast food.
Frequency of people going to Chinese fast food restaurants
Respondents’ opinion on Chinese food can be found in the following figure , as it was shown in the table, 19 percent of respondents considered that Chinese fast food was excellent. Meanwhile, there was 53 percent of respondents felt that Chinese fast food was tasted very well. 24 percent of respondents thought Chinese fast food was in an average level. However, 3 percent of respondents felt Chinese fast food was poor, while 1 percent of respondents argued that Chinese fast food tasted terrible.
Respondents’ opinion on Chinese fast food
The factors that influence people when choosing Chinese fast food restaurants are presented in the following graph. It can be seen from the figure, about 39 percent of respondents indicated quality of the food was the most important factor when they choose the Chinese fast food restaurants. The second important factor was the taste of the food in the restaurants, while the environmental factors accounted for 19 percent. There were also a small percentage of people who tended to be influenced by the service of the restaurants, which was 15 percent. There are other factors such as price and design that also influenced people’ choices.
Chapter Four Analysis and summary
The purpose of this chapter is to analyze the findings and results of the questionnaire and find whether Café de Coral Group has opportunities to expand their market in Portsmouth.
4.1 Analysis of the results
As it can be seen in the findings section, most respondents occasionally go to the Chinese fast food restaurants and they feel the food or service are very good. Some even eat Chinese fast food frequently, since they think the food is excellent and very tasty. And respondents who never go to the Chinese food restaurants before indicated that they do not know much about the food, but they would like to try in the future. Therefore, people’s general attitude is positive towards Chinese fast food. So there is still a big fast food market for the development of Chinese fast food restaurants.
People’s opinion on Chinese fast food seem to be Chinese food is high-quality and tasty. There was a small percentage of people indicated that Chinese food is terrible, because they were not used to the flavor Chinese fast food, and it might be also because the atmosphere of Chinese fast food failed to meet the requ
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