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Contents
Abstract……………………………………………………………………………..1
Introduction…………………………………………………………………………2
Background……………………………………………………………………….2
Main issues to be studied in the project ………………………………………….2
Chapter One: Literature Review…………………………………………………….3
1.1 Brief introduction of Café de Coral Group………………………………….3
1.2 Features and superiority of Café de Coral…………………………………….4
1.2.1 Features…………………………………………………………………4
1.2.2 Superiority………………………………………………………………5
1.3 Current situation of fast food market in the UK………………………………5
1.4 The further development trend of Chinese fast food industry.………………..6
Conclusion..………………………………………………………………………….7
Chapter Two: Methodology…………………………………………………………..8
2.1 Data collection method………………………………………………………..8
2.2 Selection of data………………………………………………………………8
2.3 Structure of questionnaires…………………………………………………….8
2.4 Difficulties and Limitations……………………………………………………9
Chapter Three: Results and Findings………………………………………………..10
Chapter Four Analysis and summary……………………………………………….13
4.1 Analysis of the results…………………………………………………………13
4.1 summary of the results………………………………………………………...13
Strategies of the successful expansion for Café de Coral……………………………14
Notes………………………………………………………………………………….16
Bibliography………………………………………………………………………….17

Abstract

Chinese fast food restaurant was more and more popular in the world. With the people would like to consume in Chinese fast food restaurant, more and more Chinese fast food restaurant was built in Portsmouth. Café de Coral group is the largest Chinese Fast Food restaurant group in Hong Kong and in the world. Though more and more Chinese fast food restaurant was built in Portsmouth, Café de Coral group has not tried to expand their market there. This project aims to forecast whether there is an opportunity for Café de Coral expands their market in Portsmouth through Data collection method. Since we focus on how Café de Coral Group can expand their market in Portsmouth, we should firstly survey the development situation of Chinese restaurant in Portsmouth. A questionnaire survey has been made to find out factors relevant to a successful expansion. The result suggests that there may be an opportunity for Café de Coral group expands their market in Portsmouth and suggestions will be given to its expansion.

Introduction

This part will introduce the background of the project and the reason of choosing the research question that how Café de Coral Group can expand their market in Portsmouth. The main issues to be studied in the project will also be presented.

Background

Fast food, it means meals pre-prepared can be quickly available to customers, such as hamburgers, Lunch box. Whether western fast food or Chinese fast food, all reflect the features of convenience, section, and being served as a staple. During the last few decades, fast food has permeatedd every corner of European society. This industry that began with a handful of modest hot dog and hamburger has spread all over the UK. Chinese fast food r本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。