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The data that is collected first hand by someone specifically for the purpose of facilitating the study is known as primary data. So in this research the data is collected from respondents through questionnaire.

SECONDARY DATA:

For the company information I had used secondary data like brochures, web site of the company etc.

The Method used by me is Survey Method as the research done is Descriptive Research.

RESEARCH INSTRUMENTS

Selected instrument for Data Collection for Survey is Questionnaire.

QUESTIONNAIRE DESIGN FORMULATION

Under this method, list of questions pertaining to the survey are prepared for marketing staff of consumers of Nike shoes. Questionnaire has structured type questions as well as unstructured type questions. Structured objective type questions are prepared for the respondents with fixed response categories. Some of the questions are of multiple-choice type. The questions have more than one alternative.

Questionnaire: - A questionnaire consists of a set of questions presented to respondent for their answers. It can be Closed Ended or Open Ended

Open Ended: - Allows respondents to answer in their own words & are difficult to Interpret and Tabulate.

Close Ended: - Pre-specify all the possible answers & are easy to Interpret and Tabulate.

TYPES OF QUESTION INCLUDED:

DICHOTOMOUS QUESTIONS: -

Which has only two answers “Yes” or “No”?

MULTIPLE CHOICE QUESTIONS: -

Were respondent is offered more than two choices.

IMPORTANCE SCALES: -

A scale that rates the importance of some attribute.

RATING SCALE: -

A scale that rates some attribute from “highly satisfied ” to “highly unsatisfied” and “very inefficient” to “very efficient”.

SAMPLING UNIT: -

Who is to be surveyed? The marketing researcher must define the target population that will be sampled.

The sample Unit taken by me is to the General public of different age group, different gender and different profession.

EXTENT: -

Where the survey should be carried out?

I have covered entire residential area of Dubai city for the survey.

TIME FRAME:-

When the survey should be conducted?

I conducted my survey for 8weeks from 10th may to 10th July

SAMPLING FRAME: -

The source from which the sample is drawn

SAMPLING TECHNIQUE: -

How the respondent is chosen?

In the Project sampling is done on basis of Probability sampling. Among the probability sampling design the sampling design chosen is stratified random sampling. Because in this survey I had stratified the sample in 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。