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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2014-07-21编辑:felicia点击率:26256
论文字数:12960论文编号:org201407201825204259语种:英语 English地区:中国价格:免费论文
关键词:消费者营销盈利marketingindividual customer preferencecustomer preferences
摘要:本文是一篇营销学论文。随着社会经济的不断发展,营销在社会生活中所占的比重越来越大,作用越来越重要。营销过程中,了解消费者的心理和消费者的实际需求是极为重要的。本文通过耐克鞋业有限公司的营销策略和营销过程进行分析,探索营销方式的正确应用。
The Features of Nike Air Max+2009:
The State of the art Flywire
An ultra-strong and ultra-light Flywire provides both targeted support and a uniquely dynamic fit.
The Acclaimed Max Air
A full-length articulated Max Air unit provides maximum cushioning to give a smoother ride.
A Cushy Ride
Full-length Cushion combines plush cushioning with springy resilience for both comfort and protection.
Cutting Edge Engineering
Ensure better runs with the engineered heel collar that conforms to the shape of foot for a more comfortable fit and feel
Durable Exterior
Strategically placed lugs and a waffle-like outsole gives an optimal traction, durability and cushioning.
How Nike Air Works
Durable, Versatile, Revolutionary, Nike Air was the first air technology developed at Nike, and it changed the way of thinking about cushioning: encapsulated air to cushion the foot strike in athletic shoes. It remains the standard in impact protection more than 20 years after its debut.
How Nike+ Works
Nike+ is designed for athletes who like to run with music and who want to measure and monitor their progress toward their goals. To get instant workout feedback, you'll need Nike+ ready shoes and either a Nike+ SportBand or an iPod® nano and Nike + iPod Sport Kit (which includes a sensor and iPod nano receiver).
When placed under the sockliner of the left Nike+ ready shoe, the sensor measures your pace, distance, time elapsed and calories burned. This information is transmitted wirelessly to the receiver for real-time audio feedback while you listen to your favorite workout music.
INDUSTRY OVERVIEW
Nike is a language of sports, a universally understood lexicon of passion and competition. A lot has happened at Nike in the 30 years since they entered the industry, most of it good, some of it downright embarrassing. But through it all, Nike remain totally focused on creating performance opportunities for everyone who would benefit, and offering empowering messages for everyone who would listen.
What started with a handshake between two running geeks in sleepy Eugene, Oregon, are now the world's most competitive sports and Fitness Company. The World Headquarters is in Beaverton, Oregon. The Pacific Northwest is Nike's hometown, but like so many ambitious souls, Nike has expanded their horizons to every corner of the world. Nike employs around 23,000 people, and every one of them is significant to our mission of bringing inspiration and innovation to every athlete in the world. Along the way Nike joined up with some great partner companies that help extend our reach within and beyond sports.
Cole Haan offers casual luxury footwear and accessories out of New York City and Yarmouth, Maine. Bauer Nike Hockey, based in Montreal, Quebec, is the world's leading manufacturer of hockey equipment and a wholly owned subsidiary of Nike, Inc. Nike partnered with Hurley International, a premium teen lifestyle brand founded by 20-year industry ve本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。