英语论文网

In 2003, Nike completed the acquisition of Converse, the globally recognized footwear brand with nearly a century of sports heritage and home of the perennially popular Chuck Taylor All-Star and Jack Purcell footwear.

In August 2004, Nike created the Exeter Brands Group, a wholly owned subsidiary, dedicated to building athletic footwear and apparel brands for the value retail channel. This portfolio of brands includes the Official Starter Properties LLC and Official Starter LLC which are the sole owners and licensors of the Starter, Team Starter and Asphalt brand names as well as master licensee of the Shaq and Dunkman brands, a line of athletic apparel, footwear and accessory products for the value retail channel.

The Nike family is a fairly vast enterprise. Nike operates on six continents & Nikes suppliers, shippers, retailers and service providers employ close to 1 million people. The diversity inherent in such size is helping Nike evolve its role as a global company. They see a bigger picture today than when they have started, one that includes building sustainable business with sound labour practices. Nike retains the zeal of youth yet act on our responsibilities as a global corporate citizen.

“If you have a body, you are an athlete. And as long as there are athletes, there will be Nike”.

PRODUCT TREND

Bovine skin was by far the most preferred leather material, followed by goat/kid/lamb/sheep skin and crocodile skin.

Respondents overwhelmingly preferred the colour black and to a lesser extent, dark brown. For handbags/briefcases, popular colours included light brown, white and red. Consumer Segments with the Biggest Spending Power Male professionals, managers and executives are the segment with the biggest spending power for now and in the coming three years.

The Competitiveness of Hong Kong Brands/ Suppliers of Leather Consumer Goods. Most retailers consider Hong Kong brands to be either very competitive or quite competitive in both high-end and mid-range segments, but less competitive in the low-end segment. The competitiveness of Hong Kong brands mainly rests on their product style/design and quality, with most respondents picking those as the major reasons behind the attractiveness of Hong Kong brands in the high-end and mid-range segments respectively.

PRODUCT PROFILE

Apart from delivering a pair of comfortable sports shoes Nike also provides a number of value-added features with its products. The features that are a part of every Nike sports shoe are as follows.

High Performance Sports Shoes: Nike has patented the “Air” system and has made it into a regular feature in most of its models. Many models feature an air pocket in the shoe that reduces the weight of the shoe and reduces pressure on the heels. The overall design and compactness of the shoes have made it a favourite of many professional athletes around the world.

Comfort: Nike shoes are renowned all over the world for the comfort they provide. Well padded and cushioned, they provide 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。