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at a price that the customer is willing to pay. By maintaining the quality of service in the production of goods at best price the market standards and retailers are trying to grape the attention of the customer by providing schemas and giving discounts on the products which helps in maintaining good relationship between them.

· Customer Satisfaction-Customer satisfaction is one of the major approaches to bind a strong relationship between the retailer and the customer by analyzing how customer is reacting positively or negatively (Ashley Friedlein, 2003).

· Another approach is finding out the customers interest by analyzing how many time they are visiting their website for a particular product, such that they can identify the area of interest of a customers and their wills. Now-a-days, usage of internet has been gradually increasing day by day, providing online shopping to retailers for increasing profits by attracting customers. Customers are also attracted by e-retailers because more benefits like saving time and get all the details of the product etc even for retails by rapid increase in sale for e-retails (Michael Shaw, 2003). By the approach of e-retailer new customer are also been attracted even customer also gain profits.

· Customer- Facing Front-End Approach

· customer relationship management is trying to analyze the transaction of sales and benefits owned by the customer via internet(e-retailer) so that they can clearly identify the problems faced by the customers to maintain good relationships between them (Kumar,2006). There is one to one relationship between the customer and retailer which refers to relationship marketing by promoting quality approach. Provide more facilities for the customers who frequently visit. A friendly interaction should be maintained between the customer and retailer to grape the attention of customers. From all the above approaches it can be concluded that a good relationship between the customers and retailers can be obtained by providing online shopping, loyalty, maintaining good communication between retails and customers, analyzing the customer satisfaction etc which helps in maintaining friendly and good relationships between the retailers and customers.

2.7 Types of Markets

· Market:

· Market is described as a place where different types of operations are done. Market mainly depends on consumers and vendors. It is a place where both consumers and retailers get together to buy and sell. Recently internet plays an important role in marketing. Even consumers are interested in online marketing (Economy Watch, 2009).

· Types of Consumer markets

· There are two types of consumer markets. They are as follows:

1. · Commodity markets

2. Industrial markets and Capital Goods

3. Consumer Market

4. Business to Business Market

Commodity Markets

Commodity markets are the markets which include goods related to energy, soft commodities, grains and financial communities. Goods related to energy are Oil, coal, gas and renewable energy resources like bio diesel. W本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。