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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-06-12编辑:felicia点击率:32269
论文字数:15339论文编号:org201506082049123839语种:英语 English地区:新加坡价格:免费论文
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摘要:这是一篇marketing类硕士毕业论文,主要论述了关系营销在零售业种的重要作用。
Hence, it can be said that different organizations belong to various sectors based on their objectives. Some of the markets directly consider the views of the people and other markets concentrates on their goals where it offers services to small scale industries.
2.8 Challenges faced by marketing organizations
Relationship marketing is an event, determined by the plans of customer point of reference. In this event, organization faces certain challenges to facilitate relationship with customers (Evert Gummesson, 2002). These challenges faced by organization are explained as follows:
The necessary condition for an organization in providing customer oriented and personal information is to recognize the exact information required by the end grouping. Organizations have to maintain detailed information about the customer necessity and have to maintain the record. In order to know the customer requirements, organizations have to allow customers find themselves and submit a brief description about it. But the organization must be careful that obtained data must not lead to any reactance (Thorsten Henning- Thurau, Ursula Hansen, 2000). From the above context it can be understood that an organization have to make a note of the customer needs and have to maintain a documentation of needs. Organization has to take just an idea from the customer views but should not follow each and every point specified by the customer because it increases the unnecessary problems for organizations.
Different types of statements managed by organization do not try to find usage of the requirements given by the customer and learn to keep a conversation with repeated contacts to acquire the appropriate data. It also requires a repeated modification and restructure of resources are provided in parallel with regular search for new and good-looking message parts (Mike Worsam, 2003). From the above context it can be understood that organizations must not fully concentrate on the ideas given by the customers 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。