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Capital goods markets assist industries to purchase long-lasting goods which are used in manufacturing process. These are also associated with several other services. Transactions are being inclined for whole sale with large amount of supplies being carried out with very low cost (Economy Watch, 2009).

Hence from the above context it can be understood that market is place where different types of process is done and it mainly depends on consumers and suppliers. Consumer markets are divided into two types they are commodity goods and industrial markets and capital goods. Commodity markets are related to food and energy related goods. Whereas an industrial market depends on purchasing goods by which a manufacturing of goods is made.

A market is treated as a place where buyers and sellers interact with each other so as to attain some sort of material exchange for the benefit of both. There exist different types of markets and out of all these types, consumer market and business to business market are the major ones in retailing industry (Alan E. Aldridge, 2005). These two markets can be explained clearly with its suitable sectors as follows:

Consumer Market

Consumer market is revolutionizing at a rapid speed and leading to some of the new opportunities and challenges for market analyzers. By the introduction of consumer markets, several modifications in the field are rising and they include changes in buying behavior, growth in the urbanization, changing trends and lifestyles of people, implanting emergency in the service sector and improvement in the role of retailer so as to upgrade the link between buyer and seller (Consumer Markets, 2009). Consumer market is a collection of different market types and they include Consumer products, Retail, Food and beverages etc. Out of all these markets Food and beverages is the foremost type for analyzing the approaches used by organizations involved in food sector. The growth and increased popularity for the companies involved in this type of sectors is mainly due to the increased awareness of consumers and their changing lifestyles. There exist several sub segments in this type of sector and they are dairy products, beverages, frozen foods, meat poultry, packaged foods, Cocoa products and confectionary etc. (India Brand Equity Foundation, 2009). From the above context it can be understood that though there exist several types of marketing styles, customer market and business to business market because markets have influenced the marketing environment in attaining the customer satisfaction and fulfilling the needs of industries. It can also be stated that consumer markets have gained the popularity and the reason for such an increased popularity is because of changing trends and lifestyles of people.

Business to Business Market

Business to Business market is a large scale marketing which involves interaction between industries rather本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。