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than the normal buyer and seller. Business to Business market is a type of mechanism which has the ability to overcome the limitations of general markets and makes it easy for organizations to eliminate market liquidity situation, low operational velocity and high transactional costs (MAHADEVAN, B., 2004). One of the industrial sectors which use this type of marketing is textile industry. Many of the organizations that involve in textile industry are making use of business to business market because it involves transportation of huge amounts of clothes and thereby eliminating the problems involved in normal one to one exchange (Jeanne Mager Stellman, 1998). From the above it can be stated that business to business market is best suited to the textile industry because it has the advantage of eliminating traditional one to one exchanging and also eliminates the market liquidity, low operational velocity.

2.7.1 Compare and contrast the approaches used in various organizations

Retail sectors are one of the major sectors that play a significant role in raising the growth of nation. For example, the Indian retail market is placed and considered as the fifth largest retail destination and globally represented as the second most attractive emerging market which increases the investment (IBEF, 2009). These sectors include various markets like consumer markets, business to business markets, etc. Different organizations will be related to various sectors based on their requirements. These entire sectors follow different approaches for reaching their goals or objectives. Some of the sectors that are included in the retail sectors are food sectors, clothing sector, etc. where the food sector will be related to the consumer markets and the clothing sector will be related to the business to business markets. For example: Consider Barbeque nation in the food sector and the Levi's Strauss clothing & Co. for the business to business markets.

Levis Strauss & Co. - It is one of the largest brand names over the worldwide and considered as the world's largest clothing industry. This organization is famous in producing the new products called as blue jeans. The productions of these products were increased mainly in U.S. the name of this company have become popular all over the work within a short period of time. It has been increasing its growth right from its establishment and is established in various locations like India, South Africa, Australia, Japan, Hong Kong, New Zealand, South Korea, Brazil, Philippines, Argentina and Taiwan (Levi Strauss & Co., 2009). This clothing sector will be related to business to business markets. Business to business markets sells the products and services to the business people for running their operations. They just ignore the views of the people and develop the products based on the aims of the people. From this context, it can be understood that business to business sector provides services to the small scale industries based on their goals. Clothing sectors is one of such service that provides and designs the products according to their principles.

Barbeque Nation Restaurant - Barbeque Nation is one of the most familiar restaurants. It offers various services to the people based on 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。