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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-06-12编辑:felicia点击率:32189
论文字数:15339论文编号:org201506082049123839语种:英语 English地区:新加坡价格:免费论文
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摘要:这是一篇marketing类硕士毕业论文,主要论述了关系营销在零售业种的重要作用。
Hence from the above context it can be understood that Tesco organization is the one of the top organization in grocery retailer in UK. This organization follows a commodity type of market which concentrates on goods such as grains, soft commodities and energy related goods. Commodity market mainly concentrates on agreements for certain period and delivers goods according to the requirement and necessity of consumer. Tesco organization achieved more profit by following this commodity type of market because they deliver goods depending on the requirement at market.
Analysis of Tesco
Tesco is one of the top most grocery retailers in the world. It follows a commodity type of market which is a part of consumer market. This type of market mainly depends on the requirements of goods at market and adjusts accordingly. By following this type of market extra profit is attained by Tesco organization. Commodity market is related to food and energy resources (money instructor, 2005).
Sales performance of Tesco Organization is analyzed based on the annual performance of the organization from the year 2004 to 2008. In 2004 sales in UK are more when compared to sales in all other countries. There is must difference in sales when compared between UK and rest of countries. Tesco sales were gradually increased every year in all over the world including UK. The sale of goods in rest of the world is almost doubled by 2008 when compared with 2004. The main reason for rapid growth in sales in rest of the world is that Tesco organization followed commodity type of market and supplied commodities depending on the requirement of consumer (slide share, 2009).
Hence it can be stated that sale of goods has reasonable increase in UK and there was a rapid increase in sales in rest of the world. Sale of goods increased in such a way that it's almost twice in four years.
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