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lling to purchase goods of that organization. The number of stores in UK is high, whereas very less number of stores is present in rest of the world. There was a slight increase in number of stores at both UK and rest of the world in two consecutive years. There after there was a fast increase of stores in rest of the world for the next two consecutive years. But the increase of stores in UK is less because they already expanded their branches in almost all parts of UK. In 2008Total number of stores is about four times of that of store present in 2004 (slide share, 2009).

Hence it can be stated that the total number of stores were high in UK in the year 2004. So there was a slight in number of stores in UK. But the number of stores in rest of the world is less in the year 2004. But after four years the total number of stores increased four times to the number of stores in 2004. This rapid increase in stores is due the good customer response to the goods manufactured by Tesco and organization also responded to customers necessities in time.

Comparing and contrasting Debenhams, McDonalds and Tesco organizations

Debenhams, McDonalds and Tesco are retail industries in UK. These three organizations operate in different market conditions. These retail industries follow different methods and approaches for improving their business. Debenhams is a clothing industry in UK. Debenhams implements business to business marketing. Business to business marketing is nothing but exchanging the services between companies (Andrew Newman and Peter Cullen, 2002). Debenhams deals with the other organizations only not with the customers. In business to business approach partnerships with other organizations play a key role in the growth of the organization. By using this approach Debenhams is acquiring more profits. Debenhams increased profits by providing services at low cost and fast delivery of services to other company (Rosemary Varley, 2006).McDonalds is food sector which follows consumer marketing to increase productivity. McDonalds provides services to the customers directly. Buyer- seller relationship will exist between McDonalds and its customers. That means this organization directly sells their products to the costumers (Eric Schlosser, 2001). McDonalds mainly concentrates on customer needs and enthusiasm. Applying customer marketing in McDonalds achieved profits to that organization. McDonalds provides quality food to the customers in order to get profits. McDonald's organization tries to gain customer attention by providing the required products. McDonald's food sector is providing online service to their customers (Articles, 2009). Tesco is UK based grocery and general merchandising retail sector. Presently it is the third largest retail based organization based on revenue. Tesco is using commodity marketing in order to implement their business. Commodity marketing is nothing but exchanging raw or basic products.

From the above discussion one can prepare a chart as shown in the below table by keeping Operating sector, Business sector, Marketing strategy, Buyer- seller relationship and area of concentration as parameters

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