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In this project, Recommendations provide for relationship marketing for implementing efficient marketing between customers and managers in UK retail sectors. Some of recommendations are as follows:

· In relationship marketing, the major concept is maintenance of customers in terms of good relationship with managers. To increase the life time value of customers and the strategies of relationship marketing, any organization mainly concentrate on the enhancement and development of relationships with a number of key marketing's in both internal as well as external marketing relationship (Adrian Payne, Martin Christopher, Helen Peck and Moira Clark, 1998).

· General Electronic and Medical Systems (GEMS) have a very short term view on marketing plans and focusing goals on short-term financial measures repeatedly at the expense of long term growth. This type of situations will occur because of a lack of well defined plans and analysis of the market. This real problem leads to critical responses to market changes and demands in a fast changing market. Here, the recommendation is that while taking a long-term view on strategy GEMS should become more forward thinking in their approach to conducting marketing and prepared for the future by understanding what the future customer needs will be. GEMS will be able to produce differential advantage compared to the competition (Baker and Melanie, 2004).

· According Nigel Piercy believing that relationship marketing is killer approach because it guarantees customer satisfaction and loyalty is where it all goes wrong (Nigel Piercy, 2002 p.74). So the recommendation is that involving every part of the organization in focusing on the value for the customer, and keep the customer higher than advertising and marketing programmers.

· In relational marketing, organizations should identify the factors which are helping to achieve their goals such as organization's strengths and weaknesses, understanding of where the company can operate effectively, coordination of activities across the organization, effective marketing planning processes and understanding the customer needs compared to competition etc (Colin Gilligan, Richard Malcolm Sano Wilson, 2003).

· Organizations must not fully concentrate on the ideas given by the customers but have to maintain the database of their suggestions and repeated contacts to acquire appropriate data. Organizations must be solved the customer's complaints as early as possible because the customers expect quick response for their complaints.

· Companies should make their customers in participating in chat forums so that organizations can correct their errors and provide a good service to customers. Customers will participate in forums only if the products create interest in their minds (Alain Ferrand and Scott McCarthy, 2008).

5.3. Future Prospects

In present business world relationship marketing in retail business plays a significant role. It mainly focuses on the relationship among the customers and organizations. Many challenges in the retail ma本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。