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Using information from relevant literature on 'Corporate Social Responsibility (CSR)' and appropriate examples from global automotive makers and suppliers; explain the impact of CSR on organisational performance in both financial and non-financial areas.

corporate social responsibility (CSR) has permeated management practice and theory up to a point where CSR can be referred to as the latest management fad (Guthey, Langer & Morsing, 2006). However, so far CSR integration in to business processes has been very uneven. (Hockerts, 2008)

CSR is also known as Corporate Citizenship, Responsible Business, Sustainable Responsible Business (SRB), or Corporate Social Performance. The concept of social responsibility proposes that a private corporation has responsibilities to society and also to the environment that extended beyond making a profit. It is a form of corporate self regulation integrated in to a business model that functions as a built-in, self-regulating mechanism whereby business would monitor and ensure its support to law, ethical standards, and international norms.

Further more, CSR focused business would proactively uphold the public interest by heartening community growth and development, and voluntarily eliminating practices that harm the public sphere, regardless of legality. Essentially, CSR is the deliberate inclusion of public interest in to corporate decision making and the honouring of a triple bottom line; People, Planet, Profit. Where as People and Planet in the triple bottom line concept represents the non financial aspects that a firm should concentrates on when carrying out its business in addition to the financial aspect of making profits.

The automobile industry at present faces challenges that extend beyond the framework of automotive technology, such as the prevention of global warming by committing to zero emissions as part of a concentrated effort toward issues concerning the global environment, eradication of wasted resources and environmental degradation through mass production, sales and disposal and the realization of fail safe transportation system. It is necessary for an organization, specially an automobile maker to be focused on preventing environmental destruction and damage when establishing its plants and as well as carrying out its manufacturing activities. A new evolution is required, where lean production can be implemented beyond the sphere of technological innovation to contribute to reforming distribution, logistics, recycling and as well as social systems.

As such consumers expect automotive corporations to take an active role in the economic and social development of their country. Consumers across the world are very likely to accept or reject a corporation based on its reputation for social and environmental responsibility. CSR surveys indicate that consumers are more likely to purchase a product o本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。