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Business Level Strategy In The Market(公司业务层战略分析) [8]

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2015-07-05编辑:caribany点击率:10204

论文字数:3434论文编号:org201507022308426601语种:英语 English地区:英国价格:免费论文

关键词:

摘要:在全球商业环境下,主要讨论了业务层面的策略和企业层面的策略。本文是比较和对比全球汽车行业的业务水平的策略和企业战略。

rds economy of scale rather than cost reduction through elimination of wasted resources through streamlined production. JIT production and synchronized manufacturing that manufactured what, when, and how much was necessary and eliminated wasteful processes and stock. This was resulted in ending up of cycle of stockpiles and dissolved the rigidity of production where only existing products continued to be manufactured with existing technology.

 

When concentrating the peculiarities between western and Japanese work processes, most of the western work processes were builds upon taylorism theory which emphasis the necessity of breaking down of every action, job or task in to small and simple segments that can be easily analyzed and taught. Accordingly western employees are deemed to be ' Do workers' and most of them are unskilled thus they are expected to be performed in a way they thought, and merely the jobs or tasks assigned to them. But Japanese employees are deemed to be 'Think workers' where they are expected to be innovative, polyvalent and flexible rather than merely executing an assigned job or a task. As such Japanese management model is more appropriate and suitable to today's' complex business context due to above mentioned grounds.

 

Conclusion 结论


First and fore mostly the report discussed about the business level strategy and the corporate level strategy in the global business context. It was compared and contrasted the business level strategies and the corporate strategies in the global automobile industry. Then it evaluated the process of 'reconciling dichotomies' at Honda Motors with reference to the 'product-related core competencies versus process -related core capabilities' dichotomy.

 

Secondly it evaluated critically the impact of certain factors such as too much debt and risk of bankruptcy, potential product synergies, access to new technologies and emerging markets on Mergers and Acquisitions (M&A) in the global automobile industry, using appropriate illustrations from the global automotive industry.

 

In current business context Corporate Social Responsibility bears an important place. As such latter part of this report focuses on the corporate social responsibility and the competitiveness, using information from relevant literature on 'Corporate Social Responsibility (CSR)' and appropriate examples from global automotive makers and suppliers. Further it discussed the impact of CSR on organisational performance in both financial and non-financial areas.

 

Finally it was compared and contrasted the Japanese and Western strategic leadership models and suggested the Japanese strategic leadership model as the most appropriate model owing to the unique features and strengths identified in it with compared to Western strategic leadership model.

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