g a study of IMC in China with a specific
focus on Beijing.
................................................................................................
GRAHAM SPICKETT-JONES is a lecturer in marketing at
Hull University Business School, where is also postgraduate
pathway coordinator in the marketing discipline.
Graham has published papers previously in the
International Journal of Market Research and the Journal
of Promotion Management. His research interests
lie in the domain of brand marketing communications
with specific focus on cognitive information processing
and psycholinguistics.
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