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1. Introduction
1.1 introduce the topic-what is cultural globalization
Globalization is no longer a new word. In the 1990s there emerges “globalization” wave (Waters, 2001); the impetus becomes more and fiercer along with the advance of globalization, which is based on the economic globalization. In the New century science and technology globalization, cultural globalization and political globalization issues become more prominent (Waters, 2001). The cultural globalization, in short, refers to each national culture through the communication, integration,term paper mutual infiltration and complementary, constantly breakthroughs its own region and the mode limitations of the national culture but goes to the world (Tomlinson, 1999). Then the culture continuously surpasses the border of the national culture. And in human evaluation and choice obtains the cultural identity. The resources in the national culture area will continue to be changed as the sharing and mutual resources for human beings.
1.2 The significance of this topic
2. Cultural globalization brings opportunities and challenges to Media industry
2.1 opportunities
2.1.1 Technology revolution makes media globalization
2.1.2 Cultural globalization brings direct profits for media industry
2.1.3 Cultural globalization provides solid material foundation and existence environment
2.2 challenges
2.2.1 Information technology rapidly changes the old communication mode
2.2.2 Foreign capitals flow to media industry
2.3 recommendations
2.3.1 To strengthen cultural products’ local characteristics, to position media more refined and professionally
2.3.2 Cultural contents, format and ideology must advance with the times
2.3.3 Creative information technology leads media industry revolution
3. Conclusion

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