摘要:本文通过对吉林大学的5部大学生原创电影在吉林大学校园内传播情况的调查与分析,阐述了大学生原创电影创作群体的鲜明特征,电影自身的发展历程及电影的题材划分,剖析了大学生原创电影存在的局限性及其所折射出的大学生的人生态度;通过对吉林大学大学生原创电影从前期宣传,到上映过程的分析,挖掘出大学生原创电影的传播模式;通过与吉林大学大学生原创电影不同阶层受众的交流和调查,总结出受众的特点,及其行为动机;挖掘出大学生原创电影对当代社会,电影经济及法律所带来的影响;从而探索出适合大学生原创电影生存和发展道路。
is an information dissemination activities, through advertisers, advertising agencies , media cooperation in three areas of specific goods ( services ) message or brand message across to consumers , the purpose is to allow consumers to receive information after stimulation corresponding response ( including cognitive , emotional , behavioral ) . Therefore, the information production and operation of the process of advertising the most central areas . ○ 3 The art of film refers to film technology as a means to picture and sound for the media, movement on the screen of time and space to create the image , reproducing and reflecting the life of an Art . ○ 4 has described the contents of the film is the most important part of the movie .
The evening of 21 October 2003 , by the Jilin University Television, Jilin University Student Associations organized China's first shot of the university campus original movie "Blue Summer " premiere in Nanling Campus Culture Center, which marks Jilin University Students' original film the birth , but also the beginning of our students original movie .
The evening of 22 November 2005 by the Association of Film and Television Transmission Jilin University, Jilin University and DV Association jointly organized the " 2005 Jilin University DV Night" in Nanling Campus auditorium on schedule to open the curtain , that there are community -initiated activities Jilin University Students original movie 's prosperity has laid a compacted foundation.
From the first session of the " Jilin University DV Night" began in 2006 to December 2007 , between Jilin University Television held for the second and third " Jilin University DV Night," shoot " the sixth clue "," public service ads "," street basketball " , " give head visible was bright , "" dream War "and other large college original movie. Original Film Students of this period , in terms of the script , or shooting skills are immature , but for the original movie , Jilin University Students peak moment of power savings .
April 23, 2009 by the Art Institute of Jilin University Graduate Baixing Wu organized, and directed , collaborative Arts, College of some students finished shooting lasted nearly a year of Jilin University campus first independent digital film " the other side " in the Southern District of Jilin University Hall conducted by the letter of a grand premiere event , and then six campuses in Jilin University , Changchun and Northeast Normal University and other colleges and universities tour play and Youku online public screenings, get a warm response , so far , most of Jilin University the success of a college original movie , Jilin University, is the pinnacle of college original movie moments .
In the " other side " of success , the Jilin University student shot enthusiasm faded original film , only a " footprint" to get some attention , we can say Jilin University students returned to that original movie dull era.
Conclusion : Through the Jilin University Students' original film development process analysis and exploration, we can conclude that the original film's development course students also experienced the birth , development and prosperity , peak and fall, five stages , like a person in the life in experienced in all brillia
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