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There has been a sizeable increase in channel spends on Go 92.5 and they have had the majority of the revenue coming in from niche English channels such as Star Movies, Star World, Zee English, Zee MGM, AXN and Discovery. A few big Hindi properties such as Awaaz and Jeena Isi Ka Naam Hain have been promoted extensively as well.

The top advertisers on Go 92.5 in September 2003 were Coca Cola, Max New York Life, Tata AIG, Asian Paints, Colgate, Orange, Kellogg's, Discovery, BPL Mobile, Cadbury, McDonald, Alitalia airways, Timex watches, HLL, STAR network that is star world and movies, Sony Entertainment TV, Zee TV and Tata Indicom. Other advertisers are Tata Motors, Bazee.com.

Go does not plan to hike rates because they are looking at consolidating at the current rates and also trying to minimize the discounts they give to our clients on the rate card. The station is seeing a 50-60 per cent quarter on quarter growth. During the first half of 2003-04, the station has garnered total revenues of Rs 1.36 crore.

RED [93.5FM]

“Red is in your Head”, screams the advertisement of Red FM, the 24-hour FM radio channel from the Living Media stable. The much-awaited Red FM on 93.5 MHz hit the airwaves in Mumbai first on June 26, 2002, followed by Delhi and Kolkata. Described, as a bright, energetic and passionate Apparently, RED FM has spent close to Rs 17.87 crores as license fees for the three centers of Delhi, Mumbai and Kolkata for the first year. An additional Rs 20 crores has been invested on infrastructure etc in these three cities. And in the second phase,

Red FM may not be modest but it is certainly witty, reliable, friendly, warm, uncomplicated and honest. The ‘take aways' are plenty - everything that the station says and does is of relevance to its listeners.

Target Audience

93.5 Red FM caters to 25-plus age group. Because it is more a mature audience.

They changes everything in terms of how we play music and the RJs we have according to this target group

Product:

For listeners: The programming mix has non-stop music interspersed with Red FM's ‘crisp' and ‘entertaining' updates on traffic, weather, city-specific events and the latest buzz on everything current.

For corporates and retailers: the airtime

Place: Intensive in Mumbai and selective all over the country because it has other stations in Delhi and Kolkatta.

Price: advertisement rates. (Refer to annexures)

Promotion: Red Fm is affiliated with some clubs and pubs, which promote the station. Also it has a tie up with shopping malls like crossroads and ‘Groove' a music store. They have 100 hoardings all over Mumbai city. Moreover, innovative methods like painting Double Decker buses; trains etc have also been adopted.

Marketing initiatives

It stays connected with youth by being in touch with the committees of various colleges in order to collaborate with them on internal本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。