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ferent than outlined in the programme. This might in fact have a negative effect and there can be a possibility of exacerbating exclusion. According to the International Labour Organization, although information and telecommunicated technologies can be a significant factor in socio-economic development, investments solely in them are not sufficient for development to transpire (ILO, 2001). Simply put, telecommunications is a necessary but an insufficient requirement for economic development. It's not the money and technology that matter but the right approach. Unless the other divides are not addressed, crossing the digital bridge would not achieve much (Harris, 2004). But looking at a solution for the scheme a London Mayor suggested in an interview with BBC London that a better solution would have been to provide wireless internet access for all (Davison, 2009).

排斥的其他因素-Other factors relating to exclusion:

Coming to the 43% of individuals who said even after being provided with the technology free of cost, would not be interested in using it due to sheer irrelevance in their lives. Castells rightly stated 'we can assert that the most important source of influence in today's world is the transformation of people's minds. (p. 27)' Technologies can transform society only when they become inspirational for a mass of consumers who are willing to accept new lifestyles around the technology. Similar to the period of mass consumption and industrial production, that came with a message of the good life it enabled (Pérez, 2002). The information society applies information and communication technologies to new methods of communicating, working and learning such as distance learning, knowledge networking and teleworking (Phillips, 2000). A technology may lay out what is possible however whether and how it is taken up by consumers depends on them and that in turn would create opportunities for entrepreneurial businesses to grow rapidly (Pérez, 2002). The government's plan to a get Britain online with its broadband policies will only succeed if they can bring about a substantial change in consumer habits and lifestyles, which new companies can profit from (Leadbeater, 2009). There are three basic questions that need to be addressed about the government's set out in the Digital Britain report. Will the technology really deliver? Would enough consumers want it and build new demand with it? Can corporations innovate to supply new services which will be profitable (Leadbeater, 2009)?

Tackling the first question regarding the technology, as know broadband is tried and tested technology which allows connection to the net and allows rapid transfer of large packets of data. The question is not whether the technology works here but regarding the speed of the broadband. In Japan, the average broadband speed is 10 to 30 times faster that it is in the UK. The report proposes that by 2012 there would be universal access to broadband that would take up to 2 megabytes per second. The assurance is of only that the speed will be up to 2 Mbps; consequently it may be slower for the many people. According to the Fibre to home group by 2013, average connection speed in the EU would be 35 mbps. Korea, Japan and some cities of the US have target speeds of 100 mbps. The speed should be enough to make a difference to the economy (Leadbeater, 2009). This will be further discussed in the availability section of the