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论文作者:留学生论文论文属性:学期论文 termpaper登出时间:2010-11-13编辑:steelbeezxp点击率:3224
论文字数:2994论文编号:org201011132317523849语种:英语 English地区:英国价格:$ 33
关键词:Global marketBargaining powersubstitute productsestablished rivalsMedia Management
Introduction
Along with the rapid development of modern economy, people’s living standard has highly enhanced and the mess Media industry has enjoyed an efficiency development trend. The global media market has enriched gradually day by day and there is more and more different kind of media products have emerged in contemporary media market (Compaine and Gomery, 2002). Therefore, such efficient development of modern media industry has increased the competitive force in the modern media industry and different kinds of media products all代写assignment have different competitive situation in their survival environment. China as the biggest developing country in the world has enjoyed an efficiency economic and social development in recent years especially after the economic reform in 1978. During the years’ development, the media industry in China has become more .......................
Bargaining power of buyers
Bargaining power of suppliers
Threat of substitute products
Threat of established rivals
Threat of new entrants
Conclusion
References:
Akhavan-Majid, Roya. (2004). Mass Media Reform in China Toward a New Analytical Framework. Gazette, Vol. 66, No. 6, 553-565.
Bloodgood, James M. (2008). Competitive analysis of industry history to enhance planning. Strategic Direction, 24, 11, 3-5.
Compaine, Benjamin M. and Gomery, Douglas. (2002). Who owns the media?: competition and concentration in the mass media industry. London: Routledge.
Huang, Chengju. (2007). Trace the Stones in Crossing the River Media Structural Changes in Post-WTO China. International Communication Gazette, Vol. 69, No. 5, 413-430.
Liao, Han-Teng. (2006). Towards creative da-tong An alternative notion of creative industries for China. International Journal of Cultural Studies, Vol. 9, No. 3, 395-406.
Plunkett, Jack W. (2006). Plunkett's Entertainment & Media Industry Almanac 2006: The Only Complete Guide to the Technologies and Companies Changing the Way the World Shares Entertainment and Information. New York: Plunkett Research, Ltd..
Porter, M.E. (1980). Competitive Strategy. New York: The Free Press.
Weber, Ian. (2005). Digitizing the dragon: challenges facing China's broadcasting industry. New Media & Society, Vol. 7, No. 6, 791-809.
Weber, Ian. (2010). Commodifying digital television in China: a socio-linguistic analysis of media discourse, technology deployment and control. New Media & Society, Vol. 12, No. 2, 289-308.
Weber, Ian and Jia, Lu. (2007). Internet and self-regulation in China: the cultural logic of controlled commodification. Media, Culture & Society, Vol. 29, No. 5, 772-789.
代写需求
论文题目:global market analysis
论文语种:英文
您的研究方向:Media Management
是否有数据处理要求:否
您的国家:英国
您的学校背景:传媒类重点大学
要求字数:2800
论文用途:本科课程论文 BA Assignment
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