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Managing Media Work -
Managing Media Work
Edited by
Mark Deuze
Associate Professor at the Department of Telecommunications, Indiana University (USA) andProfessor in Journalism and New Media, Leiden 代写留学生论文University (Netherlands)
Published by: Sage (Summer 2010)
PREFACE
by: Mark Deuze (January 11, 2010)
The Managing Media Work volume comprises work by 27 leading scholars in the fieldsof media management, media production, and media policy studies. Early in 2009 the variousauthors were asked to write original essays based on one key question: how they see their work
contributing to a critical understanding of the management of media work. More specifically, itwas suggested that this essay answer the question what media managers (and media workers in
general) should know about their work, and how could or should it influence their work as theyface increasingly complex issues regarding global, digital, and mobile media life (Deuze, 2011).
The result is a distinctive book, offering a comprehensive view on the theory and practice ofworking in the media in the digital age, managing careers, projects and companies in the media,and preparing for a life either in such industries, or as a scholar of the media.The idea for this book came from the research I did for Media Work, a book published byPolity Press (in 2007), which featured a review of the key issues facing and structuring the
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experiences of professionals working in journalism, advertising, marketing communications,
public relations, computer and video game development, and film and television production. Forthat book my colleagues, students and I interviewed over 600 media professionals in four
countries (the United States, The Netherlands, South Africa, and New Zealand). I furthermoreanalyzed trade publications and weblogs by media practitioners in these countries, and studiedthe vast literature across disciplines as varied as economic geography, media studies,
management and economics, organizational psychology, and cultural sociology where scholarstalked with, discussed, or otherwise included media professionals and their production practices
in research projects. When I finished chapters for Media Work on specific media professions, Iasked experienced professionals working in such industries (who I knew personally, generallyhaving met them during the course of working on the book) to read the drafts and tell me
whether they recognized the picture I was painting of their industry and their workstyle. Onerecurring element in all these interviews and e-mail discussions with people inside the creativeindustries was a general concern about management. As numerous people told me: "sure, this is
all pretty much on target; but who you should really be talking with, is management."
In short, the problem of contemporary media work, as felt and experienced by its
practitioners, is management. This does not just reflect what Zygmunt Bauman has called "a
perpetual casus belli" (2005: 55), as in the constant struggle between the cultural producer'scraving of creative freedom and management's pressure to produce commercially viable andtherefore market-oriented products. It is also not necessarily just a reflection of people
complaining about those who govern their decisions, on whose livelihoods they depend. Giventhe increasingly global, networked, and unpredictable nature of the media industry, and thegrowing 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。