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论文作者:英国论文论文属性:硕士毕业论文 dissertation登出时间:2012-06-07编辑:tinkle点击率:6785
论文字数:13790论文编号:org201206071605272656语种:英语 English地区:英国价格:$ 88
关键词:Female fashion magazineCosmopolitanChina’s Periodicals’ market
摘要:Female fashion magazine with international copy right cooperation is an imprint of the times which indicates that China has entered into the word after the reform and opening to the outside world.
论文题目:老师推荐,大致是中国媒体的全球化趋势和外国媒体在中国的全球化表现,以杂志为主。
论文语种:英文
您的研究方向:媒体与全球化,media&globalization
是否有数据处理要求:否
您的国家:英国
您的学校背景:
要求字数:13000就可以
论文用途:硕士毕业论文
是否需要盲审(博士或硕士生有这个需要):否
补充要求和说明:1.需要开题报告,字数少一点就可以
2.参考文献以havard系统为准
3.参考文献18个以上,但是引用摘抄要标明,“”或者(),以避免按抄袭计算
5.dissertation格式,学术要求
6.算是在职硕士,导师是博士
7.引用率38%左右比较安全,伪装好稍多也可以
8.最好写完一部分就发过来一部分,这样可以应付导师,有可能会因为导师意见稍作修改
Chapter 1 Introduction
1.1. Research background
Female fashion magazine with international copy right cooperation is an imprint of the times which indicates that China has entered into the word after the reform and opening to the outside world. It is also a kind of choice that foreign investment enter into China. Because such kind of magazines established foreign cooperation relatively early and had a far-.reaching effect, it has gained much valuable experience on how to cooperate with foreign media. This essay looks back upon the history of female fashion magazines with international copyright cooperation, and it takes a typical magazine as the research object, COSMOPOLITIAN and Chinese CITY BEAUTY, making a detailed analysis. From analysis it can be concluded that the mode of copyright cooperation is an effective way to improve China’s Peroidcials’ international competitive power. It breaks up traditional running mode and doctrinal mode of thiking, bringing female fashion magazines on a higher level. But this essay also points out that Periodicals market situation will changing more quickly after China entered into the WTO, and the mode of copyright cooperation will not be the advantage anymore. Any female fashion magazine needs take the test of the market. It will be a trend that Periodicals industry cooperates with foreign investment, but we must be cautious. It should be more important than keeping the stability and independence of China’s Periodicals’ market.
This paper selects this topic, because China's accession to the world trade organization has 10 years, China's entry into the WTO brings the actual pressure and challenge for Chinese media industry, foreign media constantly enters the Chinese mainland according to the Chinese government commitment and WTO documents and create quite competitive pressure to China's media industry certainly (Lynch, 1999). Taking this opportunity, the thorough analysis and discussion on China's media and foreign media in the global background without doubt has rich positive sense.
The media industry in China is a very strong policy-effect industry, relative to the newspaper and television industry, the magazine's entry threshold significantly is lower, the risk is far less than other media. From the view of mass communication, fashion magazine is unique in the many journals, and the influence of fashion magazines to the society and the economic is now rising (Latham, 2007). Global fashion magazine in China combines the two just advantages. it is not only on the market at present to be representative, and also accumulating rich experience for reference, once it is the investment and concern hot. Therefore, this article specially chooses the international women fashion magazines this Angle, analysis the process of the foreign media cooperation experience, and tries to draw really reference to help China journals’ accession to the WTO, so this has certain practical value and meaning.
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