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24th July 2007, Minister for life long learning, further and higher education – Bill Rammell said “the government welcome many genuine international students who come to study in the UK each year. But a minority less reputable colleges in this country work with people overseas helping them to get round the immigration rules and enter UK to work illegally. That is why new rules for colleges who teach overseas students have today been announced.”

In September 2007 immigration minister Liam Byrne said “We are already cracking down on bogus colleges and schools, and 69 have already been stripped of their right to take foreign student since 2005. Abuse of our education system will not be tolerated. The sponsor register, along with an extra ￡100m of investment to double our enforcement capability will help us do this.

The internal strength and internal weaknesses are controllable activities within higher

Institutions of learning that is perform especially well or poorly. A college management, finance/Accounting, day to day operation continuous enhancement, research and development and technological activities for a new college of higher education are areas where internal strength or weakness arises. The process of identify and evaluating establishment of a new college of higher learning to be based in London for the overseas student market, strength and weakness is the functional areas of the college is an essential strategy-management activities.

The new college of higher education must strive to pursue strategies that capitalised on internal strengths and improve on internal weakness. Strengths and weakness are determine relative to competitive that is “relative” deficiencies or superiority is important information while strengths and weakness are determine by elements of “being rather performance”.

1.2. Target Overseas Student Market

Overseas student market internal factors are also determined with computing ratio, measuring performance and industrial averages.

In UK contents, and in view of imperial college London quality of service standard and performance, overseas student are reported paying about ￡20000 just in few.

The new college to be established must have a long term objective that must be changing measurable, consistence, reasonable and clear.

The college also must have mission statements that describe the value and priority of the college; a mission statement broadly charts the future the direction of a college of higher education that will be base in London.

Macro environment is the most general external audit of the environment, that consist of broad environmental factors, aimed at identifying key variable that offer actionable responses that would benefit the new college of higher education and threats that must be avoided. These key external forces can be divided into five broad categories.

Economic forces

Social, Cultural, Demographic and Environmental forces

Political, Governmental and Legal forces

Technological forces

Competitive Forces

Changes in external forces translate into changes in overseas students (consumer) demand for quality of higher learning in London, UK. External forces will affect the types of college and university to be established, the college positioning