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Definition of Advertisement
Since the advent of the first advertisement in the world, advertising has been penetrating every sphere of our society. People began to realize that no product can survive in a competitive market without advertising itself or being used by companies as a vehicle to promote itself.

“广告”英语论文源于拉丁词“为”，意思是“公开”。通常情况下，广告可以确认为有偿使用说服的意图，确定源通过各种媒体形式的非个人通信。（scandage边，1983）广告是一种传播形式，旨在说服受众（观众，读者或听众）购买或对产品采取一些行动，思想或服务。它包括一个产品或服务的名称和产品或服务可以惠及消费者，说服一个目标市场的购买或消费，特别是品牌。这些信息通常是由赞助商，从各种媒体（维基百科）。

广告是一种重要的文化因素塑造和反映了我们今天的生活，也是每个人的生活中

The word "advertise" stems from the Latin word "advertere", which means "make known to the public". Normally, advertisement can be recognized as paid, non-personal communication forms used with persuasive intent by identified sources through various media. (Scandage edal, 1983) Advertisement is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These messages are usually paid for by sponsors and viewed via various media.( Wikipedia)

不可避免的一个普遍存在的部分。当然，广告语言已成为一种重要的通信手段。作为专业的重要性和广告，要从定义角度广告简介，分类和功能。

Advertisement is one of the most important cultural factors molding and reflecting our life today, and it is also an inevitable and ubiquitous part of everyone's life. Naturally, advertising language has become an important means of communication. As to the importance and specialties of advertisement, it is necessary to make a brief introduction of advertisement from the perspective of definition, classification and function.

Language Characteristics of English Advertisement

Commercial advertisement belongs to the very practical types of economic value. The ultimate purpose of advertising is to promote writing with high sales. Therefore, advertising language must have its appeal to the target customers, and in many instances, it must cater for a largely indifferent and uncooperative customers. Advertisement language as a special kind of language is very different from common language. Simple, attractive and persuasive are general features of English advertisement. In advertising, it will get better effect to use simple sentences than compound sentences, because the readers will get bored on reading complex sentences. Another reason is to reduce the cost of advertising, and effectively stimulate the consumers. According to statistics, in every 30 sentences there is one interrogative sentence, because interrogative sentences are quick and effective to arouse readers' response. Most English advertisements are attractive and eye-catching. And the ultimate purpose of advertising is to persuade consumers to buy its products. So the advertisement must be persuasiv本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。