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本文是一篇英语论文范文，本研究基于斯图亚特·霍尔的编码/解码理论及多模态话语分析对以下两个问题进行研究：（1）好莱坞电影在英语专业大学生中的接受现状如何？好莱坞励志电影《当幸福来敲门》被英语专业大学生所接受的原因有哪些？（2）英语专业大学生对《当幸福来敲门》中的美国价值观分别持有何种跨文化解读立场？持有这种立场的原因是什么？ 

Chapter One Introduction

1.1 Research Background

As a representative of global media products, Hollywood movies are widely watched by the audiences all over the world. According to scholarly research, the rapid growth of Hollywood movies’ cross-cultural communication in the age of globalization has become a significant area of interest. As the cross-cultural receivers of Hollywood movies, audiences’ interpretation is very likely to reflect their acceptance of the movies. Thus, great attention should be paid to the audiences who receive the movies. Correspondingly, audience studies of Hollywood movies have become an important area of research in the cross-cultural communication studies.

In China, Hollywood movies’ high box office and large number of audiences indicate their successful cross-cultural communication. Domestic studies on audiences’ interpretation of Hollywood movies mainly focus on animated movies and inspirational movies. Besides, most of the studies are general studies on Chinese audiences or Chinese college audiences, while few are on specific audiences. Additionally, it seems that the studies are inadequate in their discussion of why Hollywood movies attract audiences, because they focus more on the plots and less on the modes of images and scores. 

English majors not only learn the English language, but also Western culture. As a result, they are frequently exposed to Hollywood movies both inside and outside the classroom, which serves both as entertainment and a learning tool of English language and American culture. Therefore, English majors represent key audiences consistently exposed to American culture and Hollywood movies. 

1.2 Research Purpose

Based on Stuart Hall’s encoding/decoding theory and multimodal discourse analysis, the study focuses on the following two main aspects. Firstly, it focuses on the current situation of the acceptance of Hollywood movies among English majors and the reasons for their acceptance. Secondly, it aims to investigate the cross-cultural positions held by English majors when interpreting American values in the movie and explore the reasons behind these positions.

The research instruments used in the study include two rounds of questionnaires and an interview. The research participants are some English freshmen, sophomores, and juniors at a university in Shandong Province. The first questionnaire is a preliminary one used to grasp the current situation of the acceptance of Hollywood movies among the students. The second questionnaire is mainly used to study their cross-cultural positions when interpreting American values in The Pursuit of Happyness, namely, dominant-hegemonic position, negotiated position and oppositional position. Based on the results of questionnaires, the interview is conducted individually to study interviewees’ reasons for accepting the movie and reasons for their cross-cultural interpretation positions on American values in it.

Chapter Two Literature Review

2.1 Audience Studies of Hollywood Movies

“Audience studies can be divided into paradigms of tr本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。