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l element of human culture for thousands years. With the capitalist economic development, significations of signs in modern society and human interactions with them are not as simplistic as they used be. In the interest of realized capital, signs became an instrument of enterprises to promote themselves and differentiate their own production from other brands. Thus, signs or even “sign vehicle[s]” (Gottdiener, 2001) play actively as new elements in capitalist society. Coupled with media and advertising, varieties of symbolic signs and themed environments produce activities have become the prevailing current in capitalist countries’ marketing. This trend has impacted Chinese society as well. As China rushed into a new era, after the implement of policies of reform beginning in the late 1970s, it experienced a number of internal changes that have subsequently shaped the social structures of businesses. From a socialist country in which socialist collective economic systems were insisted upon since Mao, China turned to more unrestricted and diversified economic systems and also entered into global economic and political sphere. This huge shift of economy led to Chinese people’s everyday lives being changed, while shifts in Chinese themed environments have taken place as well. The time before reform was an uneasy period in China’s history. The Cultural Revolution was took place in the mid-1960s, hugely impacting Chinese society. China’s economic development at this stage was basically at a standstill. The major thematic element of Chinese society during the age of Cultural Revolution was the extreme worship of the national leader. Since end of 1970s, there has been a new trend of symbolic differentiation involving the built environment, which is in stark contrast with the time before the reform and “open” periods. The use of motifs and symbols more continually shape the places frequented by Chinese people in their everyday lives. Signification involves the rebuilding of consumer places and the building of both exterior and interior of these spaces to produce overarching motifs. These modern consumer places have signaled the thematic reshaping of the organization of Chinese people’s everyday lives, and this reform is still increasing in a multiformity of ways. Chinese social activities have moved from the narrow, symbolic activities of Party status to an extending full-scale of meaningful motifs. Whereas symbolic activities were silenced in the government-controlled enterprises of the age before reform, the present trend is totally changing the newer consumer spaces. In order to analyse this new trend within Chinese contemporary social culture, this dissertation concerns itself with Chinese themed culture. It not only describes the variety of themed environments in Chinese society, but also explores the reasons for their emergence and increasing presence. Chapter 1 analyzes the role of themes in contemporary Chinese social processes, trying to explain why motifs are more common in Chinese society today. This chapter discusses the reasons why Chinese society entered into the trends of theming, on both political and economic levels. This chapter also seeks to analyze the role of media and advertising in the processes that Chinese society goes through in this new mode of themed environments. Lastly, Chapter 1 seeks to explain how much impact the force of globalization has brought to the shape of contemporary Chinese themed environments as 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。