摘要:本留学生市场营销分析论文以制造业领域的大规模定制作为一种新的先进制造模式,试图探讨在家具行业的大规模定制的具体情况,通过比较,并结合在Shermag和宜家这一战略的成功实施具有什么是机遇和对家具行业的前面提到的挑战,手段,而付诸实践的大规模定制。本文通过文档,网络在线等问卷进行了检查,并在研究过程中进行了SWOT分析。留学生论文网有着11年代写留学生论文经验,有专业代写留学生市场营销论文,市场营销分析论文的硕博专家团队220人。联系方式:13917206902.
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2.2.1 General observations.................................................................................................13
2.2.2 Lessons......................................................................................................................14
2.3 Mass customization in the furniture industry...............................................................14
2.3.1 Mass customization market and industry environment............................................14
2.3.2 Mass customization concept for the furniture industry.............................................15
2.3.3 The Long Tail theory.................................................................................................18
Chapter 3 Methodology.....................................................................................................19
3.1 Research question........................................................................................................19
3.2 Research method.........................................................................................................20
3.2.1Case and SWOT analysis...........................................................................................20
Chapter 4 Data analysis and main findings........................................................................20
4.1 Overview of the furniture industry in the US..............................................................20
4.1.1 Big importer..............................................................................................................21
4.1.2 Effect of globalization on forest products.................................................................22
4.1.3 Effect of economic recession on furniture industry..................................................25
4.1.4 Innovations in the market.........................................................................................25
4.1.5 Shermag furniture.....................................................................................................26
4.2 IKEA furniture.............................................................................................................29
4.2.1 Industry demographics of IKEA..............................................................................29
4.2.2 Operation of IKEA in China....................................................................................31
4.2.3 Business philosophy and strategy............................................................................32
4.2.4 Human resource management..................................................................................33
4. 3 Discussion and suggestions........................................................................................33
4.3.1. Challenges and opportunities in the furniture market............................................34
4.3.2 The implementation of the Long Tail theory..........................................................35
4.3.2.1 Production (Transform hemogenization into indivuation, and then into modularization)..................................................................................................................36
4.3.2.2 Termination (Transform the sales center into the experiencing center, and the experience process into service process)...................................................................
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