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4.3.2.3 Cost (Transform the traditional production into the individual ordering, the fixed process into the Internet processing).................................................................................38
4.3.3 Counterbalance of the willingness to pay and additional cost of mass customization ……………………………………………………………………………39
4.3.4 The SWOT analysis of Shermag and IKEA.............................................................40
Chapter 5 Conclusion.........................................................................................................41
Reference...........................................................................................................................43

 

Chapter 1 Introduction

1.1 Research background
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