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Mass customization: literature review and research directions
代写留学生论文Giovani Da Silveira

*, Denis Borenstein, FlaHvio S. Fogliatto

IAE, Universidad Austral, Casilla de Correo, No. 49, Mariano Acosta S/N, Pilar, Buenos Aires, Argentina
PPGA, Universidade Federal do Rio Grande do Sul, Brazil
PPGEP, Universidade Federal do Rio Grande do Sul, Brazil
Received 12 May 2000; accepted 23 May 2000
Abstract
Mass customization relates to the ability to provide individually designed products and services to every customerthrough high process #exibility and integration. Mass customization has been identi"ed as a competitive strategy by anincreasing number of companies. This paper surveys the literature on mass customization. Enablers to mass customizationand their impact on the development of production systems are discussed in length. Approaches to implementingmass customization are compiled and classi"ed. Future research directions are outlined.
2001 Elsevier Science B.V.All rights reserved.
Keywords: Mass customization; Customer-driven manufacturing; User involvement; Agile manufacturing
1. Introduction
Mass customization relates to the ability to providecustomized products or services through #exibleprocesses in high volumes and at reasonably
low costs. The concept has emerged in the late1980s and may be viewed as a natural follow up toprocesses that have become increasingly #exibleand optimized regarding quality and costs. In addition,mass customization appears as an alternativeto di!erentiate companies in a highly competitiveand segmented market.
https://www.51lunwen.org/StudentPapers.htmlIn this paper, we present a literature review onmass customization (MC). Our main objective is to
provide a framework to understand the severaldevelopments that emerged in the literature in thepast 10 years. We also point to future researchdirections, based on the current state-of-the-art ofthe subject. In view of the expanding number ofarticles and books dealing with MC, there is clearneed for a research agenda developed based onexisting gaps in the study of MC.
We developed a framework for presenting a surveywhere MCis deployed from concept to practice
in four sections. We start by conceptualizing MC.
We want to explore the extent at which theoreticalMC concepts describe a production strategy thatmay be indeed pursued in practice. We then look atthe di!erent levels at which MC may be implemented.
In other words, we classify levels of individualizationthat may be provided to customers.After, we move to more applied matters, listinga number of factors that, according to severalauthors, may lead to a successful implementation ofMC. Finally, we discuss in length the enabling
0925-5273/01/$ - see front matter
2001 Elsevier Science B.V. All rights reserved.
PII: S 0 9 2 5 - 5 2 7 3 (0 0 ) 0 0 0 7 9 - 7processes and methodologies to MC implementation.
There are two main contributions here. First, thisarticle presents a comprehensive guide that shouldhelp researchers to screen the vast MC literature insearch of References on speci"c topics. Througha structured framework, seemingly unconnectedaspects of MC are brought together and exploredin enough detail to provide a useful introduction tothe subject. Second, we set a research agenda covering
a variety of important and unexplored facets ofMC that should motivate both academics and
practitioners to further explore the subject. Despitethe increasing attention本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。