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论文作者:www.51lunwen.org论文属性:文献综述 Literature Review登出时间:2013-07-20编辑:tinkle点击率:4946
论文字数:6424论文编号:org201307201038529006语种:英语 English地区:英国价格:$ 286
关键词:Starbucks英国硕士文献综述Corporate Strategy and Corporate Culture
摘要:英国威尔士硕士文献综述:Research of Starbucks' Corporate Strategy and Corporate Culture,是一篇5500字的英国硕士文献综述,关于星巴克战略方面的。
论文题目:英国威尔士硕士文献综述:Research of Starbucks' Corporate strategy and Corporate Culture
论文语言:英语论文 English
论文专业:MBA
字数:5500
学校国家:英国
是否有数据处理要求:否
您的学校:University of Wales
论文用于:Master Dissertation 硕士毕业论文
补充要求和说明:
這份畢業論文分成5部份. 而閣下首先要完成第一部份: Review of Literature.
英国威尔士硕士文献综述:Research of Starbucks' Corporate Strategy and Corporate Culture
Chapter One: Introduction
With the economy continuous development, more and more enterprises begin to think highly of the corporate culture and strategy management. For the sake of www.51lunwen.org/strategy/ continuous and steady revenue, it not only pays attention to build and promote the corporate culture, but also recognizes the relationship between the corporate culture and corporate strategy. This research just focuses on this heating topic and takes Starbucks, one of the most famous coffee chain brands in the world, as the case to study. This Chapter mainly introduces some basic and necessary information about the research, so as to show an easier understanding for the readers. In detail, it includes the company's profile, development history, corporate culture and corporate strategy, the research rational, aims and structure.
随着经济的不断发展,越来越多的企业开始重视企业文化和战略管理。的连续和稳定收入的缘故,它不仅注重企业文化的建设和提升,也认识到企业文化与企业战略的关系。本研究就是针对这个主题,以加热星巴克,世界上最著名的咖啡连锁品牌,作为案例研究。本章主要介绍了一些基本的和研究的必要信息,以展示给读者更容易理解。的详细介绍,包括公司的概况,发展历史,企业文化和企业战略,研究合理,目标和结构。
Contents
Chapter One: Introduction
1.1 The background
1.1.1 Profile of Starbucks
1.1.2 Development history of Starbucks
1.2 The rational
1.3 The aims
1.4 How the aims are to be achieved
Chapter Two: Literature Review
2.1 Corporate culture
2.1.1 Starbucks's corporate culture
2.2 Corporate strategy
2.2.1 Starbucks's corporate strategy
Chapter Three: Research Methodology
3.1 Research methods
3.2 Data collection method
3.3. Data analysis method
Chapter Four: Results analysis
4.1 Wether these exist a relation between them and how they influence each other
4.2 Starbucks'
Chapter Five: Conclusions and Recommendations
Reference
Reference
Burgelman RA, Christensen CM & Wheelwright SC, 2004, Strategic Management of Technology and Innovation, 4th ed, McGraw-Hill, Boston,
Gomez PY & Korine HK, 2005, ‘Democracy and the evolution of corporate governance’, Corporate Governance, vol. 13, no. 6,
Macquarie Essential Dictionary, 1999, Macquarie Library Pty Ltd.
Porter ME, 1980, Competitive Strategy: Techniques for Analyzing Industries and Competitors, Free Press, New York.
Sheth JN, Mittal B & Newman BI, 1999, Customer Behavior: Consumer Behavior and Beyond, Dryden Press, Orlando.
R. A.,&Hitt, M. A. The new competitive landscape. Strategic Management Journal, 1995.16(special issue): 7-19.
Barney, J. B. Resource-based theory of competitive advantage: A ten years retrospective on the resource-based view. Journal of Management, 2001,27: 643-650.
Wright, P. M., McMahan, G. C. Theoretical perspective for strategic HRM, Journal of Management, 1992,Vol.18:295-520
Petrock,F. Corporate culture enhances profits[M]本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。