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2003” summarized in the survey shows that in the supermarket industry in England, customers loyalty presents low, only 18% of customers say that under normal circumstances, they only go to a supermarket fixedly, customers fixed to 2-3 supermarkets accounts for 44.4% (Andrew and Nikolaos, 2003).

References
Andrew S., Leigh S., Susan H. and Nikolaos E., Cretu T. and Roderick J., 2003, Retail loyalty schemes: results from a consumer diary study, Journal of Retailing and Consumer Services, Volume 10, Issue 2, March, Pp. 109-119

Anne W. Mägi, 2003, Share of wallet in retailing: the effects of customer satisfaction, loyalty cards and shopper characteristics, Journal of Retailing, Volume 79, Issue 2, pp. 97-106

Bainbridge, W. S., 2001. Survey research：A computer- assistant introduction. Belmont, CA：Wadsworth.

Berry T.N., 2005, The old pillars of new retailing, Harvard Business Review, vol 1. pp. 44-45

Brodie, A. N., 2007, The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective, Industrial Marketing Management, Volume 36, pp. 230-240

Arch G. Woodside and Martin G. Walser, 2007, Building strong brands in retailing, Journal of Business Research, Volume 60, pp. 1-10

Doncy P .M., CannonJ .P. 1997, An examination of the nature of trust in buyer seller relationships, Journal of Marketing, vol 61 (8), pp. 35-51

Chiara Mauri, 2003, www.51lunwen.org/uk/ Card loyalty. A new emerging issue in grocery retailing, Journal of Retailing and Consumer Services, Volume 10, pp. 13-25

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