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论文题目：Do social media help marketers to improve customer engagement?
论文语言：英语论文 English
论文专业：marketing
字数：5000
学校国家：英国
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论文用于：BA essay 本科课程作业
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1。根据文章讨论Do social media help marketers to improve customer engagement? 2.20reference   3.最好能得B

Do social media help marketers to improve customer engagement?
1.0 Introduction
With the high-speed development of Internet, not merely the way and the efficiency of people getting information are changing, but also the consumption manner of people transforms a lot. They create, transmit, read and consume the content through blog, wiki, social net, content community, podcast and mini page. The birth and widespread of all these social media facilitates and enriches people’s work, life and entertainment in a great extent. They also act as a thoroughly revolution in the marketing manner of enterprises and consumer behavior. The formation and growth of the social media becomes a new marketing pattern with vital strategic meaning, especially in changing the traditional communication manner and reform the whole marketing idea and practice. In this way, social media helps marketers to improve customer engagement. Whether marketers can effectively use social media is important for building good public relations and improving customer engagement. This essay will firstly discuss the concept, development, type and feature of social media. Following this, it will examine the concept of customer engagement and factors that affect customer engagement. And then it will examine how social media help marketers to improve customer engagement. Finally, it will present some case studies on the application of social media into improving customer engagement.

2.0 Overview of Social media
2.1 The concept of social media
2.2 The development of social media
2.3 The type of social media
2.4 The feature of social media
3.0 Overview of Customer engagement
3.1 The concept of customer engagement
3.2 The factors that affect customer engagement
4.0 How social media help marketers to improve customer engagement
4.1 Supplying a new platform for customer engagement
4.2 Affecting the behavior of customers
4.3 Changing the way of communication
5.0 Case study on improving customer engagement
5.1 Blog marketing of Stormhoek
5.2 Twitter marketing of Dell
5.3 Facebook marketing of Coca-Cola and Apple

6.0 Conclusion
In conclusion, the formation and growth of the social media has become a new marketing pattern with vital strategic meaning, especially in changing the traditional communication manner and reform the whole marketing idea and practice. The emergence of social media marketing provides new opportunities for the enterprises. The birth of social media is a new platform for business to contact and integrate into consumer. Social media has an effect on the attitude of consumers and how consumers get the information. The high degree involvement and emergent properties of consumers in social media has changed perceived value in the process of consumption. Enterprises can communicate with consumers https://www.51lunwen.org/jsjyylw/2012/0425/2027299228.html   via social media and has formed interpersonal communication rather than communication on the commercial level. In this way, social media helps marketers to improve customer engagement. Whether marketers can effectively use social media is important for building good publi本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。