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Based on the measurement on key independent variables, network efficiency and network density have the strongest positive impact, showing the power of relational network is more than the size or status based network.

Ramaswami, S.N., Srivastava, R.K., and Bhargava, M., (2009). Market-based Capabilities and Financial Performance of Firms: Insights into Marketing’s Contribution to Firm value. Journal of the Academy of Marketing Science, 37, 97-116.

Empirical study in this article examines the effect of market-based capabilities to the firm’s financial performance. The study also investigates the interrelationship among the three business processes New Product Development (NPD), Customer management (CM) and Supply Chain Management (SCM) and their impact on the market value of the firms.

A total of 88 firms were involved in the survey. The results suggest that the three market-based capabilities have a significant influence on the three business processes: NPD, CM and SCM. A stronger impact comes from CM processes. CM performance has a positive impact on growth in sales.

In the area of SCM, the results were mixed. There is a moderating variable, which is the age of the firm that affects the synergy between SCM and CM and NPD. In younger firms, the study acknowledges a negative synergy effect between SCM and CM and NPD.

The results of NPD performance were mixed. In one of the indicator – developing differentiated product – there is a positive synergy impact on firm financial performance when combined with CM performance. However, age of the firm becomes a mediating variable that can show a conflicting effect for SCM and CM performance in younger firm.

Chapter 2 already provides the summary of the conceptual papers and empirical studies. Based on the four conceptual papers (A1 – A4), the author synthesizes the concept into one integrated framework showing market-based asset, market-based capabilities and marketing actions, as well as the way marketing actions go along the chain to shape Firm Value, as can be seen in Fig.3.1.

The integrated framework can be elaborated as follow: in order to make an action, firms need assets (resources) and capabilities. In making marketing actions, market-based assets and market-based capabilities are the inputs. Market-based asset has two components: relationship and intellectual. Both types of assets are often closely linked and together they form market-based assets. The constructs of customers and partners become central in this concept; either relationship or intellectual. Therefore, the author of this paper thinks it is not necessary to separate the two, since they are intertwined in many ways in marketing actions.

On the other hand, market-based capabilities also affect the result of marketing actions through its support along the process, starting from the development of the project, delivering it to the customers, unti本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。