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论文作者:www.51lunwen.org论文属性:学期论文 termpaper登出时间:2015-02-03编辑:lynn406点击率:10107
论文字数:3200论文编号:org201502021036407502语种:英语 English地区:英国价格:免费论文
关键词:Diageofinancial managementSWOT分析PEST分析
摘要:本文以英国帝亚吉欧公司为例研究了策略性金融管理。帝亚吉欧公司是一个著名的酒类公司,本论文详细地分析了公司近年来的财政趋势与数据,很客观地阐述了帝亚吉欧公司所采用的各种有效的策略性管理方法。
Internal Analysis
Human Resource Management
Diageo's employees are committed and loyal to their job. The reason being is because the company retains talented employees and they retain them by making them feel important through the share purchase plan and also get them involved in the development of the company's strategy and business goals.
The increase in sales from year to year shows that the employee of Diageo is competent with their job and they are also given motivation programs to enhance their competency.
Though the employees are committed and competent, they do not show that they are cost effective. This is said so because the high market rate of remuneration and workforce is not being fully utilized.
Somehow, the employees still work towards the goal of the organization as to they are well informed and are allowed to work together to achieve the business goal.
To conclude, the management has been doing a good job in retaining their highly talented employees and to allow them to join in the day to day operation for them to achieve the business goal. Motivation given resulted to competency in the employees work.
Price
Diageo has two kind of pricing strategic. The prestige pricing strategic and cost based strategic. The prestige price strategic is mainly focused for premium alcohol brand. By focusing on this premium brands, the manufacturer make sure that the premium alcohol's production are controlled to ensure the prestige pricing is worth it. Example of prestige pricing premium acohol brands are Smirnoff Vodka and Johnnie Walker.
The cost based strategic are for produvts that can be found in the supermarkets and hypermarkets. The price for this products are normally cheap and can be bought by lower income users. Example for cost based pricing is Guinness Stout.
Product
Brand Image
Diageo has always been concentrating in its alcohol industry with a well know trade mark. The product that has had a long time history with Diageo is Smirnoff Vodka,本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。