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for the whole year 90 billion, 91.1 billion yuan.As of August 2010, newspaper media advertising has reached 63.764 billion yuan, a year-on-year growth of 18.2% over the same.

In the advertising business growth at the same time, the need to pay attention to two questions, one is the newspaper advertising market does not synchronize with the overall advertising market growth, the second is advertising structure deterioration.Newspaper advertising a significant change in China in 2010 is a pillar industry of advertising concentration decreased, real estate, IT and other high-quality advertising resources in China.Such as CCTV CTR survey data show that in the first half of 2010 newspaper ads than the same period in 2009 increased by 21.9%, among them, the retail sales growth of 35.7%, rose 50.9%, and as the first big newspaper advertising industry real estate advertising rose only 1.6%, its ads in the newspaper media share has fallen, from 30% in 2008 to 24% in 2010.These things will affect the further recovery of newspaper advertising and growth.

2009 national journals were published in 9851, an average of about 164.57 million copies, total about 3.153 billion copies, total to transfer 16.624 billion to transfer, the price in total amount of 20.235 billion yuan.Compared with last year, up 3.16% on the species, the average dropped 1.85%, and the period with a total amount grows 1.53%, total transfer increases by 5.23%, the price growth of 7.96% in total amount.Pricing total amount of the '11th five-year plan' in the first year, up nearly 33% of more than 15.2 billion yuan, total amount rose nearly 11%, the total transfer rose by more than 21%.

But at the same time, periodical industry advertising business revenue and distribution of income decline trend, journal of advertising business in 2009 totaled 3.037 billion yuan, down 2.1% compared with last year's 3.102 billion yuan, the revenue of 16.63 billion yuan, down 4.8% compared with last year's $16.71 billion.In addition, Chinese periodical industry output and annual advertising revenue in our country, the press and publication industry's annual output value of 1 trillion yuan, accounting for less than 4%.At the same time, the periodical structure at present unable to meet the needs of the market.In more than 9800 kinds of journals, has more than 4900 kinds of journals of science and technology, more than 2000 kinds of university journals, there are more than 1000 trade journals, which means that more than two-thirds of the journals is not geared to the needs of the market, the real market oriented consumer journal is less than 1000 kinds of journals structure with that of developed countries gap is bigger, our country's periodical structure to transformation.

According to the state administration of radio, film and television development research center, according to the current China's radio comprehensive population coverage rate reached more than 96%.In 2009, the whole of China radio advertising revenue was $8.146 billion, an increase of 12.79%.Among them, the realization of proprietary advertising revenue of 7.187 billion yuan, rose less than the overall growth, year-on-year growth decline year-on-year growth of 08 (8.79%);Accounted for in advertising revenue in the country fell to 3.52% in 2009 from 3.60% a year. <本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。