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p;41
3.1 Samples and investigations 42
3.1.1 Questionnaire design 42
3.1.2 Sample survey implementation 43
3.2 Analysis Methods 45
3.2.1 Descriptive statistics 45
3.2.2 Reliability Analysis 45
3.2.3 The validity of the analysis 46
3.2.4 Correlation analysis 46
3.2.5 Multiple Regression Analysis 47
3.3 Sample structure 48
4 .Research results and analysis of findings 50
4.1 The measurement model 50
4.3 Descriptions of the questionnaire results 57
4.4 hypotheses testing 64
4.4.1 Correlation Analysis 64
4.4.2 Regression analysis 66
4.4.3 Test results 74
5. Conclusions and recommendations 76
5.1 The results discussion 76
5.1.1 Factors that have greater impact and results Analysis 77
5.1.2 Middle impact factors and Analysis 80
5.1.3 Smaller effect factors and the results analysis 82
5.2 Recommendations 83
References 85
Wang Lixiao,Mao Bojie,Wang Yazhong, 2010, Maslow's Needs Theory and the Ideological and Political Education of Migrant Workers Employed by Colleges, Journal of Northeast Agricultural University 88
Appendix 90
1. Introduction
1.1 Research background
In recent years, accompanied by the globalization of the world economy, the retail sector showing increasingly international, plus the continuous growth of the economies of developing countries, the market continues to expand and investment environment improves much, making many transnational retail giants to take aims to Britain with great potential markets. Britain has increased a lot of large-sized chain shops, launching the so-called “loyalty programs”. There are a lot of large chains of supermarkets to implement such loyalty cards, such as Sainsbury’s and Tesco. Tesco is the first supermarket to introduce loyalty card system; since it launches this program, after two years there are over 10 million people to apply for the loyalty card members. For the serious competition in UK, the loyalty card has become the important Marketing tool for enterprises to apply. Such a system can help them to retain more loyal customers to increase their profits according to these consumers’ information got from the card.

References
Andrew S., Leigh S., Susan H. and Nikolaos E., Cretu T. and Roderick J., 2003, Retail loyalty schemes: results from a consumer diary study, Journal of Retailing and Consumer Services, Volume 10, Issue 2, March, Pp. 109-119
Anne W. Mägi, 2003, Share of wallet in retailing: the effects of customer satisfaction, loyalty cards and shopper characteristics, Journal of Retailing, Volume 79, Issue 2, pp. 97-106
Bainbridge, W. S., 2001. Survey research：A computer- assistant introduction. Belmont, CA：Wadsworth.

Berry T.N., 2005, The old pillars of new retailing, Harvard Business Review, vol 1. pp. 44-45

Brodie, A. N., 2007, The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective, Industrial Marketing Management, Volume 36, pp. 230-240

Arch G. Woodside and Martin G. Walser, 2007, Building strong brands in retailing, Journal of Business Research, Volume 60, pp. 1-10
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